What is Apple Search Ads? Apple Search Ads Review, Features

Apple Search Ads puts your apps in front of users when they search on the App Store.

About Apple Search Ads

• About 70% of users tend to download apps by searching on the App Store, 65% of total downloads on the App Store come from search, and the average conversion rate of Apple Search Ads reaches 50%.
• High-quality traffic without intermediary networks. Apple Search Ads enjoys Apple-exclusive traffic, thus reducing the number of intermediary networks to 0, and the average user retention rate exceeds 33%.
• Ad placement. Ad placement is at the top of the search page, allowing it to reach many potential audiences. Users who conduct searches often need to download the app, thereby increasing the download rate of the promoted app after exposure.

Usage scenarios

• Trademark protection;
• Competitive bidding;
• Find potential users;
• Discover new keywords.

Advantages

• An excellent channel to promote iOS apps;
• Easy to set up;
• Instant conversion traffic;
• With related search terms, you can see how often people enter specific keywords into the search field;
• The higher the relevance, the better the ad placement;
• Use the search matching option to avoid having to select each keyword manually.