Amazon launches new feature that allows sellers to expand into 9 European countries with one click

As the market gradually becomes saturated, sellers on Amazon’s US site have entered the stock market. If they want to further increase sales, they will have to engage in endless internal competition with their peers.

To this end, many sellers are looking for new growth points, and the European and Middle Eastern sites, where competition is less fierce, have become the target of some sellers.

Recently, Amazon announced the launch of the "European Expansion Accelerator" (EEA) project. According to Amazon, with this new feature, sellers can sell to nine European countries with one click.

Amazon said at a press conference on Wednesday that the newly launched "European Expansion Accelerator" feature will allow sellers who have already opened at least one store on a European site to expand to other European sites with one click.

Xavier Flamand, Amazon’s vice president of European seller services, said: “The European Expansion Accelerator is the solution our selling partners have been missing for years, enabling them to sell millions of new products to a broad range of customers across Europe through multiple storefronts.”

It is understood that after the launch of the European Expansion Accelerator project, sellers can choose to open one or more stores in sites such as Belgium, France, Germany, Italy, the Netherlands, Poland, Spain, Sweden and the United Kingdom , which can be completed with simple operations.

In addition, Amazon also stated in the press release: "By introducing more high-quality sellers to the European site, European consumers will also be able to buy a wider range of products and enjoy more favorable prices. It is a win-win move."

According to a survey conducted by research firm PYMNTS, the more product categories a company has, the more likely it is to have a multi-site layout. Data shows that 68% of companies with 7 or more product categories have a multi-site layout.

Judging from the domestic situation, sellers who choose the distribution model may have more advantages in multi-site layout, because they have enough product categories and it will be relatively easier to explore new markets.

However, this does not mean that the boutique model is not suitable for deploying multiple sites. In recent years, the transformation from general merchandise to boutique has been the mainstream trend in the industry. Although boutique sellers may encounter greater resistance when deploying sites they are not familiar with, as long as their product strength is sufficient, it is only a matter of time before they can conquer new markets.

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