More than one-third of B2B e-commerce sellers in the United States plan to change or upgrade their e-commerce platforms

Amid ongoing challenges from the pandemic and supply chain disruptions, companies are relying more heavily on e-procurement systems to buy what they need. Platform vendors are also facing greater pressure, and in response, vendors are launching new technologies such as "headless commerce , " providing access to global markets and adding social commerce capabilities.

According to the 2022 E-Commerce Platform Report :

18% of retailers want to change e-commerce platforms ;

39% of retailers said that investment in e-commerce platforms in 2021 was very effective in increasing conversion rates ;

71% of retailers plan to increase investment in e-commerce technology this year to attract new customers ;

42% of retailers said they have used the same e-commerce platform for more than 5 years ;

12% of retailers said they were most likely to choose "headless commerce" technology for their next e-commerce platform.

Data shows that in 2021, online sales of US B2B e-commerce websites, login portals, and marketplaces increased by 17.8% from US$1.39 trillion in 2020 to US$1.63 trillion. The growth rate of B2B e-commerce in 2021 was 1.17 times the sales growth of all manufacturing and distributors in the United States.

According to a survey by Digital Commerce 360, retailers considering changing platform providers in 2022 prefer to build their platform in-house ( 18%) , with Shopify Plus ranking second (17%).

Of the B2B sellers surveyed by Digital Commerce 360 ​​in January 2022, 61% listed e-commerce platforms/apps as one of their top three technology priorities for the year.

More than 18% of the 93 retailers surveyed by Digital Commerce 360 ​​said they are looking to switch e-commerce platforms , with more than 29% saying they expect to pay between $100,000 and $500,000 to transition to a new platform. 41% of retailers plan to make switching or upgrading their e-commerce platform a top technology budget priority in the next year.

Analysts say B2B e-commerce sales are accelerating in 2021, largely because more business buyers and sellers now view digital commerce as a more efficient and effective way to research and purchase business goods and services.

B2B e-commerce sites expanded at a healthy pace in 2021. But another fast-growing channel, including e-procurement and other online buyer/seller networks, grew 17% year-over-year to $934.2 billion from $798.4 billion in 2020.

In one sign that B2B marketplaces are becoming part of mainstream e-commerce, collective sales on marketplaces grew 130% year-over-year to $56 billion in 2021, according to estimates from Digital Commerce 360.

USA

B2B

E-commerce