Home decoration remains popular, with Home Depot's Q4 sales reaching US$35.7 billion!

During the epidemic, due to the measures of working from home and isolation, people spend more time at home. This has also led to many people becoming addicted to activities such as home decoration in their free time, which has also boosted the business of home improvement stores.

Home improvement retailer The Home Depot reported full -year sales growth of 14.4% to $19.0 billion to $151.2 billion for fiscal 2021 compared to the same period last year . In the fourth quarter , Home Depot's sales were $35.7 billion, up 10.7% year-over-year. Growth is expected to continue in 2022, especially in lumber, electrical equipment, and other supplies.

According to Chief Financial Officer Richard McPhail , as real estate values ​​in the United States rise, more and more people are considering renovating or remodeling their homes, so many contractors need to purchase a large amount of goods. This is also one of the important reasons for the increase in Home Depot's sales. Therefore, as part of its growth strategy, Home Depot expects to receive more large orders from families.

In addition, during the epidemic, Americans' DIY small-scale house renovations and renovations can also boost Home Depot's sales. Millennials are currently the largest generation in the United States. They all own their first house or move to a larger house. Most baby boomers choose to live in their old age. Therefore, this has also led to more demand for repairs, maintenance and renovations.

For the upcoming President's Day, Home Depot will also boost sales by offering price cuts on selected storage products, home furnishings and appliances.

As the epidemic has caused people to spend more time at home, the home decoration industry has also ushered in unprecedented strong growth. Americans' demand for tools, paints and gardening equipment has also greatly increased.

Sales are expected to remain strong this spring, a key selling season for home improvement chains, especially as demand for big-ticket items such as lawn mowers, barbecue grills and other appliances grows.

However, some experts predict that many regions have relaxed their epidemic policies, people's concerns about the epidemic have eased, and the government has encouraged people to return to normal life. Under such circumstances, it is not conducive to the increase in sales of home decoration products. Seth Basham, an analyst at Wedbush Securities, said: " It is expected that the demand for the home decoration market will slow down throughout 2022 , and by the second half of this year, demand may be flat year-on-year . "

In any case, it seems that consumers' demand for home decoration will continue to rise in the next few months. Sellers can arrange the listing of related products in a timely and reasonable manner according to local conditions to avoid missing the best sales opportunity.

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