The new product sold 30 orders on the first day, and the seller was so angry that he laughed

At present, it is obvious to all that it is difficult to promote new products on Amazon. However, some sellers quickly place orders for new products two or three days after they are put on the shelves, which is very surprising. However, after taking a closer look at the orders, the sellers are in a dilemma.

Yesterday, a seller lamented that he received 20 orders for a new product on the third day after it was put on the shelves. When he was ready to place another order, he looked at the backend and found that half of them were from the Vine program .

Judging from the feedback from other sellers, this situation is not an isolated case.

One seller said his situation was even more outrageous, "I received 30 orders on the first day of listing. I was so excited! I checked and they were all from Vine." Another seller received 30 orders the next day before the new product was put on the shelves. Unexpectedly, they were all Vine orders. An operator successfully received 10 orders early in the morning on the first day of listing a new product. The boss was very happy. When he was told that the orders were from Vine, the boss's smile disappeared visibly.

From the inner ecstasy of "I may have hit upon a hit product" to the disappointment of "it turns out to be Vine", it is inevitably discouraging to find that Vine orders account for a large proportion of new products.

In fact, Vine users represent the attitudes of some buyers and are also a quick reaction of the market to the product. It is not an exaggeration to say that it is a market detector. A large number of Vine orders appear in a short period of time after a new product is launched, which to a certain extent shows that the product has the potential to be a hot seller, but high-priced products are another matter.

For example, the new product mentioned above had 20 orders on the third day. Even if half of the orders were collected by Vine, there were still 10 ordinary orders, which is a good sales signal. Products that can be collected by dozens of Vines on the first day of listing are likely to be potential stocks.

Recently, Amazon has launched a wave of promotions for Vine, and the Vine redemption speed is very fast.

The Vine program is Amazon's official review-generating tool. Sellers can obtain authentic reviews by offering free trials to consumers who have experience and qualifications in writing high-quality reviews. According to Amazon, Vine can increase sales of new and slow-selling products by up to 30%.

From March 15 to April 15, Amazon offered a limited-time 50% discount on the Vine program. During this period, the fee for each parent ASIN registered for the program was reduced from the original price of US$200 to US$100. It is applicable to the US, Europe, and Japan sites. For sellers who need to quickly accumulate reviews, it is a good deal. A seller signed up for 3 Vine in mid-to-late March, and he already felt the "smell" in early April.

Especially for high-quality sellers, if you are very confident in your products, Vine is a way to get reviews that you cannot miss.

"Vine has become our only tool for getting reviews quickly for new products," said a seller. "In general, the British receive the fastest reviews, the fastest reviews, and the highest review retention rate; Germans are the most objective and honest, and their reviews are definitely not out of touch with reality. Americans are very slow to leave reviews."

Have you used Vine? How was your experience?