What is Indian helo? Indian helo Review, Features

India helo : Helo, an Indian local language social media and entertainment platform, is a social media product under ByteDance.

About Indian Helo

In June 2018, Helo was launched in India, dedicated to bringing together people with similar interests, creating and sharing local language content, and building a community discussion atmosphere. After two years of development, Helo has become India's leading social media platform. With its wide influence in India and coverage of 15 local languages, Helo has also become the preferred social media platform for film and television and entertainment promotion. In 2019, nearly 250 films in 8 languages ​​were promoted on Helo. In addition, Helo's diversified in-site activities cover cricket, education, travel and other fields, which not only attracted 80% of India's first-tier media to settle in, but also won the support of well-known brands such as OYO, Tripoto, and Yatra.

Indian helo product features

Several main functional modules in Helo: user growth, content production, content distribution, consumer interaction, and "user growth" in basic experience.

Indian helo product structure

Helo mainly includes the startup process and five modules: Home, Discover, Release, Message, and Mine.

Indian helo startup process

The startup process includes the splash screen, the pop-up window for multi-language switching after entering the homepage, the pop-up window for version update, the pop-up window for activity reminder, and the guide for new users to publish dynamic content. Among them:

1) Switching between multiple languages ​​will affect global content recommendations. The dynamics of popular and nearby recommendations will be refreshed as the language is switched.

2) Non-mandatory login, supports browsing dynamics without logging in, the login page will pop up only when special operations such as posting/liking/commenting are performed, and can be completed under forced login.