KPMG releases authoritative report: Shopee and Lazada rank top 2 in Southeast Asia e-commerce market

Recently, KPMG and GS1 jointly released the 2024 authoritative data report "Shaping the Future of Seamless E-commerce in Asia Pacific " . The report disclosed the e-commerce landscape in Southeast Asia : Shopee and Lazada, as the top two e-commerce platforms in the Southeast Asian market , dominate the market .

Figure: KPMG report data shows that Shopee and Lazada are the top two in the Southeast Asian e-commerce market

KPMG and GS1 jointly conducted a data survey of up to 7,000 consumers, and the data reflects the market structure of e-commerce in Southeast Asia . Among them, Shopee and Lazada maintain the leading position in the e- commerce market rankings in Indonesia, Thailand, Singapore, the Philippines, and Malaysia .

In Vietnam, the fastest growing e-commerce country in Southeast Asia, data from a KPMG report shows that Lazada surpassed Shopee to rank first in the ranking of Vietnam's most popular e-commerce websites .

It is worth noting that Shopee and Lazada are currently the two mainstream platforms that have achieved profitability first among Southeast Asian e-commerce platforms. Shopee's parent company Sea's financial report announced that the group achieved its first profit since its IPO in 2023, and according to the Wall Street Journal, Lazada recorded a positive EBITDA (earnings before interest , taxes, depreciation and amortization) in July this year and also achieved profitability.

Southeast Asia

Lazada