Aiming at the billion-dollar market! AliExpress launches customization function

  "Customization on demand" is popular overseas! In order to help customized merchants seize the opportunity of explosive growth, AliExpress recently launched a productization function for customized products and began to focus on this high-demand and high-growth market.

With the rise of the internet celebrity economy and the increasingly strong personalized needs of the younger generation, POD (Print on Demand) is becoming a popular shopping choice in cross-border e-commerce. Google Trends data shows that compared with five years ago, consumers' interest in POD has increased by nearly 300% , and Etty, an e-commerce platform focusing on handmade customization, has an annual sales volume of over 10 billion US dollars.

After the launch of the customization function on AliExpress, consumers can place orders directly within the App without having to negotiate with merchants offline. This greatly improves communication efficiency on the one hand, and ensures safe and reliable shopping on the other.

More importantly, AliExpress has also arranged a rich traffic package for customized merchants: customized products will have an exclusive label "customizable", there will be an exclusive tab in the small B wholesale channel to facilitate customer screening, and an exclusive customization venue will be launched during the small B customer procurement and sales festival. In addition, AliExpress has also launched a customized exclusive channel on the UK site, which has a high demand for customization, and promoted it through floating windows, push, and banners throughout the site.

(AliExpress customized category traffic resources)

According to the person in charge of the customization category of AliExpress, overseas consumers' pursuit of individuality and the sense of ritual during special periods such as overseas holidays have put forward personalized requirements for merchants' production , giving rise to a surge in demand for customization. Merchants can achieve differentiated competition through POD customization and obtain higher product premiums.

It is reported that the customization function of AliExpress has just been launched and is still in its bonus period. In addition, the demand for overseas customization continues to grow. In the second half of the year, overseas will usher in a peak of festivals, including the start of school season, graduation season, Day of the Dead, Halloween, Christmas, New Year, etc., and personalized customized gifts will also usher in a small peak. AliExpress reminds these types of merchants to prepare for stocking, improve their competitiveness during the peak season, and welcome the explosive business opportunities:

1. Textile products: textile products of various materials (cotton, denim, canvas, polyester, nylon, etc.), such as clothing , home textiles , decorations (flags, banners, canvas paintings), kitchenware (heat-insulating gloves, aprons, etc.), pets (pet clothes, pet mats), household cleaning products (umbrellas, etc.) ;

2. Metal products : customized iron decorations, customized kitchen utensils, customized pet products (such as collars & nameplates, pet tableware), customized accessories (such as rings) ;

3. Paper/wood products : customized paper cards (such as photos, postcards, greeting cards, wrapping paper), customized sticker decorations (such as posters, stickers), customized wooden gifts (photo frames, coasters, wall clocks, puzzles, etc.) ;

4. Special materials : fiber leather, leather, ceramic /bone china, plastic, acrylic, etc. , 3C accessories (fiber leather/silicone mobile phone cases, Bluetooth headset cases, iPad protective cases, etc.), kitchen supplies (mugs, bone china tableware), storage & office (plastic storage boxes, pen holders, stationery), acrylic decorations .

AliExpress said that in order to help more POD merchants join the blue ocean track of customization, it will continue to launch customized products with more complete functions and more convenient applications .

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