The "stay-at-home economy" is prevalent, and children's toys are selling well in the United States

The epidemic blockade has led to the continuous expansion of the "stay-at-home economy" market , and the sales of toy products are currently rising rapidly. According to Euromonitor, a world-renowned market research company, global toy sales will reach US$105 billion (about RMB 6,688) in 2021 .

Prumium Joy, an American children's toy platform, recently released a list of toys that were popular among American children last year , which can be roughly divided into six categories: Lego, Disney dolls, stress-relieving toys, toy guns , toy blind boxes and dolls.

Lego remains at the top

Lego bricks are the most popular toys among American children . Not only are they fun, but they can also train children's concentration. Most American parents are also willing to buy them .

Among them , Lego Home Alone ($250 , about RMB 1,592 ) is the most popular toy in 25 states (basically 50% of the United States). The other three popular Lego sets are Lego World Map ( $250 , about RMB 1,592 ), Lego Typewriter ($200 , about RMB 1,274 ) and Lego Titanic, which are priced as high as $630 ( about RMB 4,013 ) .

Data shows that among the four most popular Lego sets, the cheapest Lego set costs about $200-250, which shows that inflation does not seem to have affected Americans' love for Lego .

Disney figures come in second

Following Lego, classic character dolls from various animated films are also popular among American children , especially Disney series movies. Due to the epidemic , children are more likely to watch movies online through Disney Plus , which has influenced them to pay attention to the animated characters in the movies .

In addition, Prumium Joy believes that the relatively cheap prices ( usually less than US$30, about RMB 191 ) are also a factor in the popularity of these animated character dolls .

Other popular toys

It is reported that decompression toys (also known as fingertip toys) can relieve children's ADD (attention deficit), ADHD (attention deficit hyperactivity disorder) and anxiety , so they are favored by people far beyond the children group . Parents of growing children also pay special attention to their children's emotional development .

Children's toy water guns are also very popular , especially in the United States during the hot summers when seaside vacations are popular.

Also gaining attention are mini branded toys , which are mini replicas of real products, such as mini trains or houses, and children even prefer to buy mini toys in blind box form . In addition, Rainbow High dolls are also popular, a fashion doll featuring rainbow-colored pupils , and the strong sense of color is loved by children .

USA

Children's Toys