Shopify Announcement: Will Help Sellers Test Third-Party Software

According to foreign media reports, Shopify released an announcement this week, announcing that it will help sellers find and test third-party solutions, aiming to make it easier for sellers to use third-party platforms to manage their online businesses . At the same time, Shopify will share the results of these tests with third-party developers .

Unlike traditional closed e-commerce platforms such as eBay, Amazon and Etsy , Shopify supports third-party developers to enter their " ecosystem" and makes it easy for sellers who need them to find their tools or applications. It is understood that Shopify paid more than $441 million to developers who created applications for its platform users last year .

In an announcement this week, Shopify explained its plans:

“We want merchants to easily find apps and themes that solve the unique challenges of their business. To do this, we’ll be running experiments on the Shopify platform to understand how merchants can get what they need from the ecosystem. Whenever possible, we’ll share details of these experiments — what we’re testing and what we’re learning — directly with the developer community via email, blog posts, and social channels . ”

According to statistics, merchants on the Shopify platform use an average of 6 applications to manage their businesses. " Sellers and developers complement each other and are the cornerstone of our platform strategy, " Shopify said. "We will try new approaches so that we can understand how to best help merchants and make our ecosystem safe, simple and personalized."

In addition, Shopify also stated in the announcement that it will strengthen the construction and rectification of the platform to provide more support for merchants to conduct business. To this end, Shopify will focus on the following three aspects: intuitive navigation, clearer category definitions, applications and theme cards.

Shopify will also strengthen security construction to ensure the privacy and security of customer data and combat fraud. At the same time, Shopify will also strengthen the layout of its international and mobile businesses in 2022 to release new growth opportunities for platform sellers.

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