With revenue exceeding $1 billion and 123 million users, Razer is aiming to become a global unicorn

Recently, Razer, a global leading gaming brand founded in the United States, released its 2020 performance report.

Razer's annual revenue exceeds $1 billion

The report shows that in 2020, Razer 's revenue was US$1.215 billion, a year-on-year increase of 48.0%; net profit attributable to the parent company was US$5.626 million, compared with a loss of US$84.179 million in the same period last year. Currently , Razer's cash balance has increased by more than US$600 million and it has no debt, which is one of the strongest balance sheets in the industry. In fact, Razer's record earnings are mainly due to strong market demand, increased market share of the hardware business, and continued rapid growth of the service industry.

Razer was founded in San Diego, California, USA in 1998. It is one of the famous gaming peripheral equipment brands and was listed on the Hong Kong Stock Exchange in 2017. Its platform mainly sells gaming-related products such as mice, keyboards and headphones. Recently, it has also added new categories such as chairs, clothing and masks, which also shows that Razer is constantly expanding its business categories to occupy a larger market share.

Financial report data shows that Razer's business is mainly divided into four major modules: hardware, software, services and payment. The company's product series are mainly sold in the United States, Europe, Asia Pacific and China, both online and offline, and are favored by global consumers, especially the younger generation.

Razer users exceed 100 million, active users surge 68.2%

As of the end of 2020, the total number of Razer software users increased by 53.8% year-on-year to 123 million, of which monthly active users surged by 68.2%, mainly due to the increase in games, e-sports and live broadcast activities. All of its software products have achieved strong growth. In addition, Razer has also improved user experience and stickiness through a series of activities such as holding challenge events and establishing new cooperation.

Among them, its hardware business, mainly including core categories of products such as mouse, keyboard and headset, has achieved strong growth in sales, while maintaining a leading position in multiple global markets and occupying an important market share in the competition. Although the 2020 COVID-19 pandemic has had an impact on its supply chain, its business has achieved strong double-digit year-on-year growth since May 2020.

RazerGold , owned by Razer, is one of the world's largest gaming payment services, mainly providing payment services for young people, millennials and Generation Z. In addition, the epidemic has driven its sellers to grow by 191% year-on-year to more than 50,000, which in turn promoted the development of industries such as online e-commerce, consumer retail, and food and beverages.

In fact, Razer 's revenue in 2020 was impressive, setting a new milestone. The company also stated that it will continue to maintain the company's profitability by launching new hardware products and investing in fast-growing businesses. It has to be said that with the favorable wind of the epidemic, many brands have ushered in new developments on e-commerce platforms.

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Razer

Financial Report