U.S. e-commerce shoppers are moving to mobile

As consumers discovered the flexibility and convenience of online shopping during the pandemic , more and more consumers began to choose and get used to online shopping. It is understood that US retail e-commerce sales will exceed $1 trillion for the first time this year. The shift of consumer spending to the Internet will drive double-digit growth in e-commerce spending.

Data shows that between 2022 and 2025, the average spending of each online shopper will grow at a compound annual growth rate (CAGR) of 11.6% to nearly US$7,000, while the total number will grow at a CAGR of 1.9%.

While e-commerce will continue to grow across channels, its growth rate will be uneven.

For example, growth in desktop and laptop retail e-commerce will decelerate as the segment loses share, and it is estimated that by 2025, growth in this segment will lag that of overall e-commerce.

Instead, consumers will choose to buy more things on mobile , with more than 4 in 10 retail e-commerce dollars spent on mobile for the first time this year . At the same time, the increase in time spent on mobile will filter through to shopping. The biggest beneficiary will be smartphones, which will account for 85.0% of mobile e-commerce sales this year.

In keeping with usage trends, checkout vendors will redouble their efforts to optimize the mobile payment experience. As PC- based e-commerce volumes still outstrip mobile, vendors won’t abandon it entirely , but will continue to increase their investments in mobile.

But in 2022, they will focus resources on developing mobile offerings beyond the one-click buy button. Vendors will streamline the checkout process with mobile browser extensions for shoppers’ preferred channels, tighter super app integrations, and new technologies like shoppable videos.

The US e-commerce has experienced a rapid growth in the past two years. Most sellers describe the US market as large, with strong purchasing power and high profit margins. However, competition is becoming increasingly fierce. Although many domestic sellers can achieve good sales, their profits are not significant. Creating differentiation and increasing product added value are still the primary issues that sellers need to consider.

US Market

E-commerce

Mobile consumption