With the rise of social e-commerce, Webuy is competing in Southeast Asia!

Subsequently, Webuy ’s social influence was quickly verified in Singapore, and it expanded to Malaysia in January 2020, and to Indonesia four months later, consolidating its position in major economies in Southeast Asia .

Despite its short history, Webuy 's consumer base grew fivefold from January to October last year .

Today, about 3,000 group leaders across Webuy’s three marketplaces collate and purchase orders, mostly for fresh produce and groceries, from more than 100,000 consumers.

Sources say Webuy aims to emulate the interactions driven by social media influencers to boost visibility for small-scale merchants.

By leveraging the power of social media, Webuy seeks to transform the current online e-commerce model into a more interactive and community-driven model. If social media platforms determine consumption trends, Webuy's social e-commerce platform will reshape daily consumption and interaction behaviors.

Its founder noted that Webuy operates on a decentralized model, where each community leader is at the helm of a closed trading loop, and that despite this being an unusual step from a technology-driven solution , sellers saw a 20% month-on-month increase in sales and traffic .

In this process, both Webuy and its supplier network must establish a close and interdependent relationship with its community leaders to serve the end consumer.

Webuy supports these leaders through technology tools , training courses, marketing materials and delivery services , enabling them to better serve the buyers in their communities.

In this regard, Webuy’s community leaders act as salespeople rather than promoters and receive a commission of 5-30% depending on the product type.

The most advantageous thing is that Webuy can make full use of the humanistic atmosphere of community leaders to reduce the operating costs of e-commerce.

Across China, community group buying is expected to become the next wave of social e-commerce, especially in the online grocery sector, due to the impact of the new coronavirus .

The rise of social e-commerce in Southeast Asia is rooted in China. In the past few months, Pinduoduo has joined the community group buying trend along with other major companies such as Meituan, Alibaba, Didi Chuxing and JD.com.

While Webuy builds and maintains strong relationships with suppliers , it also further collaborates with them to develop products that are exclusive to the platform.

This helps Webuy quickly expand into more categories and offer a wider variety of products to attract Southeast Asian consumers.

Social e-commerce

Southeast Asia

Webuy