AliExpress launched large-scale live streaming sales for the first time on Double 11. Don’t miss this wave of dividends!

Live streaming e-commerce is gaining popularity, and cross-border live streaming is still a blue ocean. During this year's overseas Double 11 , global consumers also experienced the joy of live streaming shopping on AliExpress. Reporters learned that AliExpress is piloting the live streaming business and is open to recruiting merchants and MCN organizations , offering quite generous rights and interests.

This was the first time that AliExpress launched a large-scale live broadcast to promote sales during Double 11. Good domestic products entered AliExpress's live broadcast room and met with netizens around the world. In Spain and Brazil, AliExpress held grand live broadcast evening parties , with performances by national singers and celebrities with millions of fans, and lists of good products , which attracted foreigners to buy like crazy.

(The live broadcast room of AliExpress Double 11 Gala was very lively)

In addition to large-scale evening parties, AliExpress also held offline flash live broadcasts at well-known landmarks such as the Plaza Central de Madrid , and specially invited overseas celebrities to support. Combining AliExpress's strong product advantages, online and offline linkage, and live broadcast interactions provided fans with more fun and well-priced goods.

The signal released by AliExpress's massive investment is already very obvious. Live broadcasting organizations with overseas resources or merchants interested in cross-border live broadcasting should not miss this wave of early bird bonuses. According to reports, currently joining AliExpress's official live broadcasting can enjoy one-on-one incubation and companionship , a pool of high-commission goods for live broadcasting worth tens of millions , official subsidies , etc. Interested organizations or merchants can search " 28490044146 " on DingTalk to find public groups to join and consult.

AliExpress said that the platform is building more advanced live broadcast product capabilities and celebrity ecosystem to provide convenient marketing services for domestic products going overseas . For example, the AI ​​digital human currently in internal testing will be online 24 hours a day in the future to provide services including product recommendations and pre-purchase consultations . There is also intelligent text-to-speech translation, covering 400+ language regions , truly solving the multi-language barriers in cross-border live broadcasts.

Recently, AliExpress merchants have been posting screenshots of their explosive sales on social platforms, proclaiming the popularity of this year's Double 11. It is worth looking forward to whether the layout of live streaming will give AliExpress an even greater advantage.

AliExpress

Double 11

Live streaming sales