Major turning point! Biden administration halts TikTok ban

In the past few days, Chinese sellers have been staying at home to celebrate the Chinese New Year, but the overseas version of TikTok has not been peaceful in the United States and Europe.

First, the Biden administration suspended the TikTok ban, and then European consumer organizations took action against TikTok. Let’s take a look at what happened!

Biden administration halts TikTok ban

Recently, the Biden administration issued an order to suspend the federal district court's appeal of the TikTok ban in order to re-examine the threat the app poses to national security.

The Biden administration will no longer urge TikTok to sell its business, but TikTok is not completely out of the woods yet and it may still be restricted or forced to make changes to its app in subsequent reviews.

Some Internet industry analysts also said: "Although we are generally optimistic that Biden will respect business rules in future policies, there are still uncertainties about TikTok's future business in the United States, such as privacy issues and antitrust charges . "

However, it is foreseeable that TikTok will continue to move forward and is expected to become the next social platform with one billion users .

European consumer groups take aim at TikTok

So far, the crisis of TikTok's sale in the United States has been resolved, but it has caused quite a stir in Europe.

According to foreign media reports, TikTok is facing a new round of regulatory complaints in Europe . Consumer protection organizations have submitted a series of complaints accusing it of repeatedly violating EU laws.

The European Consumer Organization ( BEUC) has filed a complaint against TikTok with the European Commission and the EU network of consumer protection authorities, and consumer organizations in 15 countries have also urged their national authorities to investigate TikTok's practices.

Specific complaints include unfair terms, including requirements related to copyright and TikTok's virtual currency; concerns about the type of content children are exposed to on the platform; data protection and privacy issues , etc.

In response, a TikTok spokesperson said: "It is our responsibility to ensure the safety of our community, especially young users, and comply with the laws of where we operate. We take this very seriously and are always happy to hear suggestions for improvement. "

However, despite the constant turmoil caused by TikTok, its popularity in overseas markets is obvious to all. Sellers should also weigh their own products and audiences and make good marketing plans.

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