Amazon releases new policy, free returns for FBM fashion products

Today, Amazon US issued an announcement requiring sellers to provide free returns for fashion products on their FBM orders .

Amazon said that starting October 26, 2021, all offers for fashion items in seller-fulfilled-by-business (FBM) orders will include free return information, and selling partners will no longer be able to deduct return fees for fashion items listed under clothing, shoes, jewelry and watches in the United States.

Amazon pointed out that the platform listens to and believes in customer feedback, so it takes action in response. The focus of Amazon's work is to improve the shopping experience of consumers when buyers shop or return goods. Amazon said that fashion customers on the platform are not completely satisfied with the current return experience of seller-fulfilled orders ( FBM).

Subsequently, Amazon emphasized that free returns are already available for fashion orders shipped by Amazon ( FBA). Since customers want seller-fulfilled orders (FBM) to have the same return experience as orders shipped by Amazon (FBA), Amazon has introduced a new policy, requiring sales partners to develop a return policy that is at least as favorable as Amazon returns.

As soon as this policy was announced, the comment section exploded, and sellers expressed their dissatisfaction with Amazon.

Seller A: You know how glad I am that I don’t sell fashion merchandise on Amazon? This policy is basically a sign of Amazon’s acknowledgment of the already rampant buyer fraud in fashion merchandise.

Seller B: So who will pay for return shipping? Amazon? “Amazon Fashion customers are not completely satisfied with the current return experience for self-fulfilled orders”? If Amazon requires sellers to pay for return shipping, who cares about the seller’s experience?

Seller C: Soon Amazon will force free returns on every item . Hey Amazon, why don't you just let us give away everything for free, instead of killing us third-party sellers quickly, let us slowly bleed to death.

As the peak season approaches, Amazon wants to provide consumers with a better shopping experience in order to increase its total sales and market share, which is understandable. However, Amazon's choice of letting sellers pay for buyers is indeed biased. Coupled with the recent rampant fraudulent buyers on Amazon, who use Amazon's return policy to continuously infringe on the rights of sellers, it is no wonder that sellers are dissatisfied.

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