Halloween goes online! Online sales will reach $3 billion in 2021!

Like other economic industries , the main battlefield for Halloween products has shifted online, and it is estimated that more than half of consumers will purchase Halloween-related products online this year.

According to statistics from the statistics agency Statista , at the peak of the epidemic in 2020 , 52% of parents chose to buy children's decorative clothing through offline stores , and 49% chose to buy candy in-store.

This year, that has changed , with 55% of parents planning to buy their children's decorative clothing online , while only 42% plan to buy it in store .

Obviously, as the epidemic situation improves , Americans are celebrating their traditional spooky festivals . According to Influence Central data , only 3% of parents plan not to participate in Halloween activities this year , 34% of parents will celebrate through small- scale gatherings , and another 27% expect to participate in celebrations at school .

The spending of the American people also echoes this trend . According to a survey by NRF (National Retail Federation ), overall spending on Halloween in the United States this year will increase from US$8 billion in 2020 to US$10.14 billion , compared with US$8.8 billion in 2019 before the epidemic .

The average American will spend $102.74 on Halloween this year , more than $10 more than in 2020. Families with children will spend $149.69, compared to $73.57 a year ago . Meanwhile , the NRF said online sales trends are also continuing to grow, and it is expected to generate $2.94 billion in online sales this year .

It is understood that the first two weeks of October are the peak shopping period for Halloween, and it is expected that 40% of men and 39% of women will choose to shop during this period . In addition, 33% of men and 39% of women will start related shopping activities in September .

The NRF also mentioned that nearly 100% of people (97% of men and 96% of women) expect to buy candy , 79% of men and 78% of women will buy decorations , 70% of men and 67% of women will buy decorative clothing , etc.

NRF President Matthew Shay said Americans will spend more than ever to celebrate Halloween this year , and retailers have taken a series of measures to ensure that consumers are provided with an adequate supply of holiday merchandise .

Independent website

Cross-border e-commerce market