Taobao and Tmall announced 618 support measures for merchants: the number is more than twice that of last year, with greater, more practical and more precise efforts

According to the reporter, this year's Tmall 618 merchant initiatives include 25 items , covering five aspects - financial subsidies , logistics facilitation, traffic subsidies, special epidemic measures, and technological upgrades .

These 25 measures are designed based on the actual pain points faced by businesses during the epidemic. They run through the entire chain of business operations and aim to enhance business confidence and help boost consumption.

The number of support measures provided by Taobao and Tmall to merchants during the 618 shopping festival this year is more than double that of last year's Tmall Double 11 shopping festival . Zhang Li, director of the E-commerce Research Institute of the Ministry of Commerce Research Institute, analyzed that the epidemic has weakened the confidence of many merchants. Judging from the measures taken by Taobao and Tmall during the 618 shopping festival, the efforts are very strong. Compared with previous years, they are more numerous, more practical and more precise. These measures, together with the nearly 1 billion consumers, stable supply chain and diversified service models behind Taobao and Tmall, will definitely bring more benefits to the 618 sales and bring more confidence and vitality to e-commerce consumption during the epidemic.

How can enterprises get relief under the epidemic? The most critical thing is the "blood" of funds . Taobao Tmall will work with financial institutions to help merchants borrow money at low interest rates and receive money in advance. In the stocking stage, MyBank provides merchants with credit loans with an interest rate as low as 20% off, and some industrial belts and public welfare donation merchants can get an additional credit loan with an interest rate as low as 10% off. During the pre-sale period, pre-sale merchants can enjoy a free collection service of 10 billion yuan. As long as the consumer pays the deposit, the merchant can collect part of the amount for free. During the sales period, Taobao Tmall provides merchants with a free advance collection service of 100 billion yuan, and part of the money can be collected after delivery.

How can merchants recover and improve their business? Taobao and Tmall provide a variety of marketing scenarios, new interactive gameplay, traffic tilt and precise subsidies to support merchants to reach consumers more widely. Juhuasuan's official live broadcast and "10 billion subsidies" will focus on supporting merchants in areas affected by the epidemic, especially agricultural and sideline product merchants and factory-type merchants in industrial belts. Taobao Education will also help merchants grow with 618 special courses, online Q&A, and one-on-one companionship.

How does technology support business? Taobao and Tmall provide a series of newly upgraded digital business tools. During the 618 period, many Alimama marketing tools are free. Alimama also upgraded the "Wanxiangtai" and launched three major plans for the first time: new product acceleration, hot product efficiency improvement, and large-scale new customer acquisition, which can improve the business efficiency of merchants by 20% on average.

What should merchants do if they encounter trouble? Eliminate various risks in advance to the greatest extent possible, and set up smooth service channels. The platform rules will be continuously updated dynamically. Consumer complaints caused by the epidemic will be exempted from penalties, and indicators such as timely collection rate, refund and return processing will not be assessed. Risks such as "scalpers sweeping goods", "blackmailing with bad reviews", and "peer attacks" will be intercepted in real time. Merchants will receive reminders or warnings for erroneous operations such as placing the wrong category or setting the wrong price. Problems that used to require manual customer service to solve can now be solved in a few seconds through self-service processing in the "Merchant Service Hall".

How can consumers get more "cat hair"? This year, Tmall will launch exclusive benefits for live broadcast rooms for the first time during the 618 shopping event, which can be combined with cross-store discounts. The platform will also provide traffic and off-site delivery subsidies to feed back to the relevant store broadcast merchants.

How to ensure logistics? Cainiao will advance the delivery of pre-sale goods to the express delivery stations closest to consumers, and provide warehouse merchants with epidemic delivery response solutions, providing warehouse and distribution integration, stock storage, and full trusteeship services in 21 cities across the country . Tmall International cross-border merchants can access the "Cainiao Import Bonded Delivery Service" for free, provide consumers with door-to-door delivery services through Cainiao Direct Delivery (Danniao), and can choose multiple locations for flexible warehouse selection and one-click transfer between different warehouses.

Appendix: 2022 Tmall 6 18 measures to support merchants

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