What is MEX? MEX Review, Features

MEX is a leading global full-chain TA marketing service platform. Relying on a complete mobile marketing and promotion ecosystem, it provides brands with full-chain marketing solutions based on deep insights and precise positioning of TA (Target Audiences).

About MEX

• MobiExchanger was founded in 2014 and belongs to Shanghai MobiExchanger Information Technology Co., Ltd. It is a user growth service and traffic aggregation value-added platform, relying on traffic aggregation value-added, focusing on the excavation of user abyss value. Through traffic aggregation value-added, it activates user growth and reshapes the growth and business landscape.

• Moyicheng is a user growth service and traffic aggregation value-added platform. Through traffic aggregation and value-added, it activates user growth and reshapes the growth and business landscape.

• Moyicheng builds a traffic ecological layer, derives a linkage model of sequential value-added and feedback marketing, and uses traffic aggregation, data operation, dual-end linkage, commercial value-added and other capabilities to strongly empower user growth and help seize the dual tracks of buying volume and realizing cash. At the same time, backed by high-value commercial data, with high marketing efficiency and commercial operation services as the axis, it accelerates user growth and continuously optimizes the advertising experience based on data support and feedback capabilities.

MEX's service content

1. User acquisition services

Moyicheng's business covers 90% of mobile Internet users, approximately 625 million people, and has reached in-depth resource cooperation with leading media, such as ByteDance, Tencent, Alibaba, Kuaishou, etc., comprehensively influencing the media user base and reaching multi-circle user groups in a timely manner.

2. Effect improvement service

Moyicheng can provide 7 x 24 hours "butler-style" service across domestic and overseas. The marketing team is strategically led and provides guidance throughout the entire path of effect improvement from multiple dimensions such as industry trends, product highlights, and user matching; it is deeply engaged in operational optimization and ensures the improvement of effects throughout the four stages of intelligent scheduling management, delivery plan design, real-time data monitoring, and real-time delivery optimization.

3. Data processing services

Moyicheng covers more than 240 billion global monthly mobile traffic, has a refined marketing process, and uses data recovery to improve the effectiveness of its marketing campaigns.

4. Creative incubation services

Moyicheng has a 700+ square meter all-scenario integrated video business base, covering rare scenes such as classrooms, bedrooms, and hospitals. At the same time, it has a ROI Studio creative studio created for video creativity, which can accurately capture user pain points during the promotion cycle. Customized creative content for all application scenarios and all advertising formats and 5-hour full creative chain management provide subversive creative output to help advertisers seize marketing opportunities.

Development History

• In March 2014, Moyicheng was established in Shanghai;

• In March 2015, Moyicheng received RMB 10 million in Series A financing;

• In January 2015, the intelligent mobile iDSP platform was launched;

• In August 2015, Moyicheng received tens of millions of RMB in Series B financing;

• In January 2016, the brand business was launched and the business path was further improved;

• In April 2017, Moyicheng completed a C round of financing worth hundreds of millions of RMB;

• In June 2017, the full business chain layout of "domestic + overseas" and "brand + effect" was completed;

• In March 2018, the performance platform MobCastle was listed in many comprehensive performance reports of the industry, and ranked at the top of the iOS power list of games in Greater China;

• In June 2018, Moyicheng upgraded its brand positioning to "insight into customers, full-chain marketing";

• In March 2019 [16], MoYiCheng joined MMA China Wireless Marketing Alliance;

• In May 2020, Moyicheng created a closed-loop traffic ecosystem, laid out a dual-end system, and put forward a new slogan "Reshaping Growth and Business Landscape".