U.S. holiday consumer survey shows 75% of consumers are worried about out-of-stock situations

After surveying 4,315 consumers and 30 retail executives, Deloitte predicts that average holiday spending this year will increase by 5% from last year to $1,463. Among them, the average gift spending is expected to be $501, non-gift spending is $426, and experience spending is $536. In terms of categories, people have the largest budget for clothing and accessories, which is $304, followed by electronics and gift cards, food and beverages, home kitchen, toys, health and pet products.

While per capita spending will increase overall, Deloitte noted that this will be driven by higher-income households, who will spend 15% more on average to $2,624 compared to last year, while lower-income households are expected to spend an average of $536, down from $688 last year.

In addition, many low-income consumers do not plan to participate in the shopping season. According to the survey, 11.5% of respondents said they would not buy anything during this shopping season, compared to only 4.9% last year. Among consumers who do not plan to shop, nearly 70% are from low-income families. Deloitte speculates that the reason for this is that inflation has dealt a heavy blow to low-income families.

The shortage of goods has attracted everyone's attention this year. Deloitte said that 75% of consumers are worried about the shortage of goods this year , especially the shortage of electronic products and toys. Deloitte pointed out that there are several reasons behind the low inventory level, one is the shortage of chips for manufacturing electronic products; the other is supply chain disruptions, such as transportation problems or weather problems.

Affected by the tight supply chain, more consumers plan to shop in advance this year. In addition to the supply chain, the reasons they give for early shopping include ensuring timely delivery of goods, completing holiday shopping as soon as possible, avoiding shopping peaks, and worrying about the uncertainty of the epidemic.

In addition, Deloitte also found that consumers prefer free delivery to fast delivery. They are willing to wait two to three days to get an item rather than pay extra to get it quickly. This also prompts people to shop several weeks in advance.

USA

Holiday spending