Brazil's sales increased by 11.3% in March! Furniture and home products are hot

Recently, the latest report on Brazil's e-commerce industry in March was released. The data showed that the overall growth rate of Brazil's e-commerce market in March was 11.3% .

Among them, furniture and home products were hot-selling on major platforms in Brazil , with sales increasing by 8.4% month-on-month .

The report shows that the total number of hits on home and furniture brand websites reached 64 million in March , showing an upward trend compared to the average monthly hits of 60 million since August last year .

Among them, the most visited home and furniture brand website in March was MadeiraMadeira , and its competitor Mobly ranked third .

According to the ranking data of the most visited e-commerce websites in Brazil , MercadoLibre ranks first, with visits accounting for 30% of the total .

MercadoLibre is the largest and fastest-growing e-commerce platform in Latin America. Its business currently covers 18 countries in Latin America and currently has a dominant position in the Brazilian e-commerce market.

The second place is Americanas . It is reported that Americanas was launched by the physical retail chain Lojas Americanas and is affiliated with B2W, the largest e-commerce platform in Brazil. It currently occupies more than 50% of the market share in Brazil and was once voted as the most popular e-commerce platform by Brazilian consumers .

Amazon ranks third. Amazon's sales in the Brazilian e-commerce market are currently on the rise, and it is working hard to become a powerful force in the Brazilian e-commerce field.

As the largest economy in Latin America and the fifth largest country in the world, Brazil has a massive e-commerce market .

Of Brazil's 209 million residents, 150 million are Internet users, making it the fourth largest Internet market in the world.

Recently, data from a survey report released by retail and consumer data platform NielsenIQ and cross-border payment institution Bexs Pay showed that in 2021, the number of online shoppers in Brazil reached 87.7 million, of which 68 % (more than two-thirds) purchased cross-border e-commerce products .

In 2021, a large number of consumers in Brazil flocked online , with a total of 12.9 million new online consumers, bringing the total number of online consumers in Brazil to 87.7 million. The average per capita transaction price is 441 reais . The overall market demand is very considerable.

Brazil's e-commerce market is currently in an unsaturated state. In addition to local e-commerce, overseas e-commerce is also expanding vigorously in Brazil . Therefore, novice cross-border sellers can turn their target market to Brazil to seek new market opportunities .

Brazilian e-commerce market