Summary of hot-selling products in Southeast Asia in 2021, electronic products become popular!

2021 is about to pass. In this year shrouded by the epidemic, people have adapted to the convenience brought by Internet shopping. Southeast Asian website iPrice recently conducted a summary survey on the consumption behavior of Southeast Asian consumers this year. Based on this summary review, it can serve as a reference for the layout of sellers on related sites next year.

Laptops and smartphones have been the most popular items among netizens in Singapore, Malaysia and the Philippines. Due to the extended lockdown period in 2021, many local consumers will buy these products to facilitate their work and study at home.

Luxury watches and bags are also very popular among consumers in Malaysia and Singapore, with both search volume and sales increasing significantly in 2021.

In Singapore, affected by the climate, air conditioners are also a necessity for local consumers, which has led to the search and sales of related products being "hot" in the local area .

For the specific ranking of the most popular products in Southeast Asian countries in 2021, please refer to the figure below.

Compared with the previous year, there are some interesting phenomena in the consumption trends of consumers in 2021. Although the epidemic has reduced people's travel, the romantic gene has not died out. In the past year, the search volume for keywords such as "romance" and "gifts" increased by 57%.

In addition, as people spend more time at home, many choose to keep pets to relieve loneliness. In 2021, Google showed that consumers' searches for "pets" doubled. Filipinos searched for "dogs" five times more than "cats" on Google, which also reflects that there are relatively more dog lovers in the Philippines. So based on this result, sellers can pay attention to the selection of related pet products next year.

Many people also use sweets to fill the emptiness of isolation. Therefore, compared with 2020, Malaysians have also increased their searches for chocolate.

Southeast Asia is mostly a young country with a good population structure and many of them are social media users. Therefore, when businesses are planning to enter the Southeast Asian market, social media platforms are an important means of promotion that cannot be ignored.

Consumers’ fashion trends change quickly, so sellers can refer to past fashion trends to understand local consumers’ preferences and habits, which will be helpful for future sales and product selection.

Southeast Asia

Electronics