The revenue is lower than expected! Temu promotion plan caused participants to complain

With the expansion of overseas markets, Temu has received more and more attention, and with high attention comes controversy. Recently, Temu has been caught up in a storm of public opinion again, but this time it is not the product quality issue that is often mentioned by people.

This time, it is the Italian creators who have "complaints" against Temu. According to Italian media reports, many creators feel that they have been "delayed" by Temu.

Temu’s great influence overseas is inseparable from the promotion of users on social media. Italy is no exception. It is reported that there is a “Temu Affiliate Program” on the homepage of the platform website. After joining this program, creators will have an exclusive discount code, which will be spread through social platforms. If a user trades through this discount code, the owner of the discount code will generate a certain percentage of income.

Through this program, Temu can increase its user base and exposure, and creators who participate in the program can not only expand their influence but also generate revenue for themselves.

Originally, this should be a win-win situation. However, many creators who participated in the program said that the reality was different from what the platform promised, and their actual weekly income was difficult to reach the $100 to $6,340 mentioned in the promotion. This is because Temu's products are low-priced, and the creators' income is also a low proportion of the orders.

Moreover, in the eyes of the Italian market, Temu’s problem is not only the platform’s exaggerated publicity of creators’ earnings, but also the orders of ordinary consumers. According to Italian media reports, the US Business Improvement Bureau said that they received more than 1,003 complaints about Temu in the past 12 months.

However, no matter what, it is an indisputable fact that Temu has accumulated a certain influence among overseas consumers. According to data from Business of Apps, Temu's global retail sales reached US$1.8 billion in January this year, and increased to US$3 billion in May. In addition, Temu's gross merchandise volume (GMV) increased from US$300 million to US$1.8 billion between January and May 2023. These data all show that Temu is growing rapidly and gaining more and more users around the world.

Temu

Italy

Promotion