The seller switched to consulting and earned tens of millions a year! Is he just cutting leeks or is he really capable?

“It’s difficult, but not impossible,” said Mr. F, a former Amazon big seller and current seller consultant.

"The best time for Amazon is over. Eight years ago, you could become a multi-millionaire by selling yoga mats. But that doesn't mean there are no opportunities now," Mr. F added.

Once upon a time, it started out on Amazon with a drop shipping model, and later transformed into FBA. By 2019, its annual revenue had exceeded one million US dollars.

But Mr. F chose to quit at this time and sold his brand to the aggregator Thrasio. Since then, Mr. F has started several businesses on Amazon, but in the end he chose to transform and open a consulting company that specializes in providing consulting advice to Amazon sellers, and has currently achieved annual revenue of tens of millions of dollars.

Mr. F also gave his own insights on the black hat tactics that appeared on the Amazon platform .

“Black hat tactics can refer to many things, such as your competitors maliciously clicking on your paid ads or even destroying your listings. In addition, black hat sellers can also use some means to quickly improve the ranking of their listings.”

"I have encountered this situation before. Because the competition in the product category is very fierce and my listing is ranked very high, I was maliciously reported by my competitors. For a period of time, my products were frequently removed from the shelves."

"Generally, this situation will only occur after your product enters the top ten in the category. Before that, you will basically not encounter such incidents. If sellers find that their advertising fluctuates abnormally, they need to be vigilant."

"Although it is frustrating to be spoofed by others, this kind of operation that walks on the edge of violation is definitely not a long-term solution and will not last long in the future."

Mr. F believes that in order to gain a foothold on Amazon, in addition to having excellent products, one must also be proficient in CPC advertising on the site.

" There are so many sellers running ads now, probably about four times more than when I was there , so analyzing data and selecting keywords are much more important now than before. "

However, although he talked a lot about how to run an Amazon store, he turned to consulting business, which does make people feel that he is taking advantage of the situation.

However, at least he was right about one thing: it might be hard to make big money if you start working on Amazon now. As fewer and fewer newbies enter the market, Mr. F’s consulting business might not be easy to do in the future.

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