Leveraging the 600 million “silver-haired” market, senior citizens are also going crazy for online shopping!

In the seventh national census, the population of China aged 60 and above reached 260 million, an increase of about 90 million compared with 2010. At the same time, the elderly population abroad is also increasing year by year. At present, the number of elderly people over 60 years old in the world has exceeded 600 million . The "silver economy" will usher in huge growth, bringing more business opportunities for sellers.

Middle-aged and elderly people have become online shopping experts, and the silver economy is quietly rising

Earlier, Good Rebels conducted a study of 1,500 middle-aged and elderly people from the UK, Spain and Mexico . The study showed that among the group over 55 years old, 86% of people had a smooth online shopping process, and 76% said that online shopping was a very simple thing.

In Turkey, online shoppers aged between 55 and 64 account for about 30% to 40%, but this figure has risen to 70.5% in 2020. The report shows that the surge in elderly online shoppers is inevitably related to the epidemic, and e-commerce platforms that are practical, convenient and diverse have become the first choice for the "silver generation".

A survey by Credit Suisse Bank shows that in most developed countries, the per capita expenditure of consumers over 60 years old even exceeds the average consumption level of the 25-64 age group . It is expected that the disposable income of the "silver generation" will continue to increase in the next 20 years.

It is not difficult to see that the "silver market" is developing rapidly, and the consumption capacity of the "silver generation" is also increasing . The demand for elderly fast-moving consumer goods, household items, medical devices, health care products , etc. may continue to grow.

The "silver generation" is crazy about shopping, and these products are in great demand

During the epidemic, foreign "silver generations" attached great importance to their own health, and the demand for home medical devices surged. The sales of products such as blood oximeters and heart rate monitors were very considerable, and the sales of related equipment for middle-aged and elderly patients continued to grow.

The editor searched Google Trends and found that the popularity of blood oximeters rose again from March to April this year; in the past 12 months, the popularity of heart rate monitors has remained high.

In addition, products such as toilet handrails, crutches, and guardrails are hot-selling on Amazon, among which crutches are extremely popular in the United States , and crutches priced between US$20 and US$79 are the most popular .

Interested sellers can also pay more attention to popular elderly products such as elderly care and convenient living . The potential of the "silver economy" is still huge, and this market will become more and more popular. You must work hard to catch up with this trend!

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