To expand sales channels, Amazon recommends sellers to add Alexa Skills

Recently, according to foreign media reports, Amazon Pay now allows buyers to use their Amazon information to shop on third-party websites and recommends that online retailers add Alexa Skills to their stores. The system allows buyers to use voice commands to complete orders, aiming to make checkout more convenient for buyers.

It is understood that Alexa Skill is an intelligent voice APP launched by Amazon in 2017. Buyers can formulate some instructions through this application. When buyers speak these specific instructions to Alexa Skills, Alexa will trigger actions and purchases on the retailer's website. Amazon Pay for Alexa Skills will use the voice purchase process to sell real-world goods and services (such as event tickets, transportation, and flower delivery). Amazon Pay enables Alexa users to make seamless payments using payment information already stored in their Amazon accounts.

In addition, sellers can also use this feature to make proactive delivery notifications for buyers. Using this tool will help sellers' online stores reduce the number of post-sales inquiries. Currently, supply notifications for Magento 2 retailers have been released, and BigCommerce retailers will also implement trials of this feature.

Buyers need to memorize Alexa skill phrases when using this feature , such as: "Alexa, complete my <cart ID> from <merchant>." Sellers can attract buyers and increase awareness and usage by including specific words throughout their website or social media and placing specific words in Instagram captions.

“ We’ve been receiving a lot of inquiries from sellers recently about Amazon Pay, Alexa, and voice commerce ,” said Kris Zanuldin, head of connected commerce at Amazon Pay . “ We’re making it easier to integrate voice into merchants’ e-commerce offerings with Alexa’s delivery notifications feature to further empower merchants with opportunities to leverage the Amazon channel. ”

It is worth noting that Amazon recently announced that buyers who use Amazon Pay can enjoy a series of preferential activities, including online shopping and in-store shopping. On the Amazon Pay website, buyers can enjoy a $10 discount on children's toy website Crayola, a 30% discount on Amazon brand Copper Compression, and free use of Nord VPN for one month.

Amazon has been expanding its promotion of Amazon Pay recently . I believe that more and more buyers will use Amazon Pay in the future, and the role of Alexa skills in helping sellers expand their sales channels will become more and more obvious. Sellers should hurry up and use it!

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