Want to improve video ad performance? TikTok gives you some tips

TikTok has become a giant in the social media world. Many companies have already used it as the main channel for brand promotion, and more brands are also turning their attention to the platform .

To help brands fully tap into and leverage the advantages of the platform , TikTok has made some suggestions to the public .

It is reported that before making suggestions to the public, TikTok has already made data statistics based on specific functional attributes. Taking closed captions and video time as an example, the platform has counted the relationship between this attribute and video exposure .

4 tips to improve TikTok video ad performance

TikTok research found that the following practices significantly increased exposure compared to other video ads that did not take relevant measures .

The video resolution is at least 720P - According to statistics, among the videos with the most views on the platform, 83.19% of the videos have a resolution of 720P or above. This can increase the exposure by 5.39% .

Vertical aspect ratio – 82.13% of videos used a vertical aspect ratio , which increased video exposure by 40.08% compared to videos with horizontal or square ratios .

Use of audio - 93.02% of videos used audio, and exposure increased by 16.05% . The editor also mentioned the importance of audio to TikTok videos in previous articles .

9:16 aspect ratio - 98.63% of the most-played videos use this aspect ratio, which increases exposure by 60.45 %.

In addition, TikTok also provides three suggestions for e-commerce practitioners to help improve advertising performance.

Offer a discount – Although only 3.21% of TikTok ’s most-viewed videos include a discount ( such as a promo code or seasonal discount ) , these videos receive 67.4 % more impressions .

Diversified camera scenes - 99.29 % of videos were shot with multiple angles and lenses , which increased exposure by 40.56%.

Closed Captions - 73.22% of the most-played videos on the platform have embedded captions, which increases exposure by 55.68%.

Of course, these are just some of the methods given by the official TikTok platform to increase video exposure. According to the editor, you can also increase the exposure of the video by adding tags to the video, choosing popular music, participating in various popular challenges, etc., thereby improving the advertising performance of the video.

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