eBay adds new features in Fall 2021 Seller Update

eBay announced yesterday that it has started its 2021 Fall Seller Update and said it is changing some of its user agreements. As part of the Fall Update, eBay has announced or hinted at many changes and added many new features.

So far, eBay's autumn seller updates mainly include the following aspects:

Among these updates, one of the more attractive new features for sellers is the enhancement of eBay's coded coupons. Starting in October, sellers can send coupon codes in batches to previous consumers to encourage consumers to make repeat purchases.

In addition, eBay's advanced version of promoted products will be launched on the UK site soon. This is a pay-per-click (PPC) advertising model. This may be a huge opportunity for some sellers. Sellers can bid on relevant keywords to better display their products to consumers.

This year's eBay Fall Seller Update also provides sellers with better research and performance tools. These tools can help sellers optimize listings and help sellers discover best-selling products through research, thereby providing guidance for sellers' business activities.

We have also heard some negative comments about eBay's fall seller update, mainly because the description of the changes in this update is too vague, so that sellers cannot easily see what has changed.

“Honestly, if we don’t know what’s changed about the User Agreement, we can’t comment on the changes,” said a seller named “ Silver Ice King .” “We can’t print out the current and new User Agreements and spend hours comparing them to find the differences. But this legally binding document on eBay is too important to be left without such a lack of transparency.”

When browsing eBay's Fall Seller Update page, we found that the updates on these pages are numerous and trivial. Most of them are changes to previously announced features, and there are also some new content.

Although it is troublesome to read, this information will affect the subsequent operation of eBay sellers on the platform. Therefore, it is very necessary for eBay sellers to understand the relevant updated information.

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