What is Prime Day Exclusive? Prime Day Exclusive Review, Features

Prime Day Exclusive is a new event launched by Amazon in 2018 for the US, UK and Japan sites.

Target category

1. Brand products and new products and models to be released by new brands.

2. Upgraded versions and extended products of existing products specially developed for Prime Day.

Specific standards

1. New products launched on Prime Day.

2. During Prime Day to September 30, products can only be sold through Amazon.

3. Products that are only available to Prime members and sold exclusively during Prime Day to August 15th.

4. There must be an A+ page.

5. FBA products.

Promotion channels provided by Amazon

1. Amazon A+ page.

2. Amazon homepage traffic.

3. Amazon Prime Day event page.

4. Prime Day Exclusive page.

5. Use social media to promote to the general public.

6. Place it on the Amazon category page.

7. Email marketing or others.

Advantages

1. Effectively and quickly clear warehouse inventory and enhance store brand influence.

2. Accumulating sales will help create popular products throughout the year.

3. It will help increase reviews and improve the ranking of product listings in the future.

4. Among the promotion channels provided by Amazon, 5 are Amazon’s own traffic, and the other 2 are social media and email marketing. If sellers successfully sign up for the Prime Day event, it is not a problem to triple the order volume.

Disadvantages

Failure to properly control inventory quantities has resulted in large inventory backlogs and unsaleable products.