TikTok is on a roll! The popularity of the app has soared, with monthly downloads exceeding 80 million

A few days ago, the news that "Fan Bingbing and her own brand entered TikTok " caused a sensation in and outside the cross-border circle. Recently, Shoplus Super Store released the "TikTok E-commerce Data Report for the First Half of 2024".

For a time, TikTok 's popularity continued to soar.

The report shows that in the first half of 2024, TikTok has grown rapidly in many markets around the world, and its e-commerce scale is rising rapidly.

Among them, the download data is the most eye-catching. In the first half of 2024, TikTok's global average monthly downloads reached 81.73 million times, an increase of 6.6% compared with the same period last year. The download volume in May reached a peak, directly exceeding 867 billion times.

It is reported that TikTok's main incremental markets are concentrated in Southeast Asia (such as Indonesia, Vietnam and the Philippines), South Asia (Pakistan, Bangladesh) and Latin America (Brazil, Mexico).

In addition, the Southeast Asian market is large in size and has a good growth momentum, and its performance in sales is also remarkable.

Thailand ranked first in the world with a GMV of 3.78 billion US dollars. Other countries, such as Indonesia, Vietnam, and the Philippines, also performed well, with GMV of various categories showing an upward trend, with an average growth rate of more than 20%.

It must be said that although TikTok encountered a lot of resistance in the United States this year, it did not affect its performance at all.

Data shows that TikTok has more than 170 million monthly active users in the US, ranking first among major sites around the world. In addition, in the first half of 2024, TikTok's US GMV ranked second with $3 billion, second only to Thailand. Among them, June had the highest sales, exceeding $660 million, and sales volume reached 33.566 million units.

At the same time, in the "Top Five E-commerce Platforms in the United States in 24 Years" released by Marketplace Pulse, TikTok Shop surpassed Walmart and ranked fourth. Amazon and eBay firmly sat in the top two spots, and Temu ranked third.

In addition, as the e-commerce market continues to develop and improve, TikTok live streaming has also become in full swing.

According to data released by authoritative organizations, the scale of TikTok live streaming sales in the US soared in the first half of the year, with average monthly sales reaching US$460 million, a month-on-month increase of 117%. It is worth mentioning that the GMV of a single live streaming sales in the US market successfully exceeded the US$1 million mark.

It is expected that in November, TikTok's single live broadcast sales in the United States will exceed US$5 million for the first time, and the Southeast Asian market will also exceed US$100 million this year.

In general, as a "newcomer" platform, TikTok has been rapidly developing in multiple markets. While attracting global users, it has also been continuously absorbing major sellers and even celebrities, well-known anchors, etc., and has now become an important force in the global e-commerce market.

In the future, TikTok's share in the global e-commerce market will continue to rise. For cross-border sellers , whether they choose to settle in TikTok stores or enter the short video and live streaming market, they will undoubtedly have more channels to go overseas and make money.