Thousands of new products sold out immediately after launch! Shopee sellers make money by "making dreams" in Southeast Asia

Every girl has a princess dream - wearing a beautiful princess dress, the fluttering skirt brings elegance, it is hard for anyone to resist such temptation. It is reported that the Frozen princess dress earned $450 million in the first year of its release. You can imagine how much women are willing to spend to realize their "princess dream".

Linda's team seized this opportunity, entered the Shopee platform, and made great efforts in Southeast Asia. Their sales soared and they gradually built their own brand.

The products are sold out as soon as they are put on the shelves, and the prospects of sub-categories are promising.

As a children's clothing seller, like many companies, they also did a lot of things at the beginning. In addition to rompers, they also dabbled in knitwear, suits, etc. However, the market competition in these categories became increasingly fierce, and the profit margins were constantly squeezed.

After considering many aspects, Linda believed that "it is better to do better than to do more", so she decided to focus her energy on the princess dress niche category and expand into the blue ocean market of Southeast Asia.

The decision was made after careful consideration. Linda, the person in charge, said: "We have accumulated a lot of offline customers in Southeast Asia and have a good consumer base. After the princess dress is introduced to the market, on the one hand, we can focus on our advantages to better serve consumers. On the other hand, the competition in this sub-category is relatively less fierce, which is conducive to our leading position in the industry and maintaining a stable profit margin."

Facts have proved that this decision is correct. During Halloween in 2022, the company's new products sold nearly a thousand pieces on Shopee, which was a very impressive performance. "We are very confident about the performance in 2023." The rapid increase in sales made her have more expectations for this year's sales.

Develop products according to local conditions, and grasp the "God" is the most important

Women always have a natural love for princess dresses, but due to different cultural customs and consumption habits, each market has subtle differences in the style and design requirements of princess dresses. For example, Vietnamese consumers prefer printed styles, while Malaysians have more demand for mesh.

More importantly, unlike the domestic market, which focuses on daily products, Southeast Asian consumers pay more attention to celebrating festivals. Therefore, Linda also proposed to more accurately control the timeline of local festivals in the future to create more timely festival hits. "For example, March is the Muslim Ramadan, so we have prepared some related styles of products, and combined with platform activities, it should be a good opportunity."

Always putting consumers' preferences first is the secret to a hit product that Linda has summarized for us. "We will screen out the products that best suit the current trend based on backend data, overall sales, and constant communication with the Shopee team, and seize every possible opportunity for a hit. We will develop products based on local consumer habits, and sales will naturally follow."

High-quality products lay a solid foundation, and multi-channel traffic increases sales

"Our goal is not just to make money, but to create an evergreen brand that can go global." Linda said frankly, "Our development team can develop hundreds of products every month, but we will not put all of them on the shelves. Instead, we will select a few high-quality products from hundreds or even thousands of products for sale. This is also the reason why our repurchase rate is high."

Regarding the company's future plans, Linda said that they will continue to focus on the princess dress sub-category, rank at the top of the category, and gradually establish their own brand in the process:

“In terms of products, we will always take quality as the cornerstone, and we also hope to leverage the power of Shopee, based on the platform data and the official team’s understanding of local consumers, to help us make more and better products.

In terms of marketing, with the help of the Shopee team, we significantly increased our sales last year through platform activities, combined with Shopee advertising and AMS affiliate marketing. The number of orders for Halloween and Christmas products alone increased four times year-on-year. We will increase our investment this year.”

In Linda's view, building a brand is not something that can be done overnight. In the future, she will deepen her layout in verticalization, stylization, overseas warehouses, etc., and look for more growth opportunities.

In short, Linda is leading the team to create a "princess dream" for Southeast Asian consumers, and this "dream" is also bringing her a lot of continuous positive feedback.

Now, Shopee's 2023 investment plan is in full swing. Sellers who are interested in entering the Southeast Asian market can consult and enter through official channels (click https://shopee.cn/m/registration/collect?form_token=o6qCqUsl6bl7aEmWRWKlxZZio7lAlisc2CIFsIHdx08%3D&source_token=2%2BUZNVFBSA2ZAB4h2rz1O9b%2FepmtVcW%2B%2BkxBH1vHxoY%3D to enter the official entry channel). In addition, in order to help novice sellers get started quickly, Shopee has also launched a 3-day free official store opening course. Interested sellers may wish to scan the QR code below to learn for free!

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