Affected by the epidemic, household goods consumption will continue to grow

Currently, sales of small appliances and household goods in the United States are still higher than pre-epidemic levels in 2019. But since the end of April this year , as the number of vaccinations in the United States has reached 100 million, sales trends for many household products have begun to slow down.

According to NPD data , sales of small appliances increased by 2% from April 25 to July 31, 2021, compared with the same period last year, while household goods decreased by 5%. As the epidemic situation improves , the strong market demand for household goods shows that some consumer behaviors derived from the epidemic have continued .

Image courtesy of NPD Group

According to NPD Home Furnishing Industry Consultants, people 's home lifestyles had already changed fundamentally before the emergence of the Delta variant . Some of the rigid demands for home living brought about by the epidemic have now been accepted by consumers, which has brought long-term development opportunities to the home furnishing industry .

Outdoor and service-oriented to DIY transformation

Affected by the epidemic , many outdoor and service activities were forced to transform into DIY activities , which also drove the market demand for related products.

As working from home is still the working status quo for many people , more and more people choose to cook at home , which has led to an increase in sales of bread makers and related home appliances ; working from home has led to people's demand for coffee drinks , which has also led to an increase in sales of espresso machines and single-cup coffee appliances .

People are striving to make their homes and work environments healthier , as evidenced by the increase in sales of handheld cleaning devices and humidifiers . The focus on health has also created new market space for handheld massagers and heating pads . Many households are also starting to keep pets , leading to an increase in demand for carpet and upholstery cleaning products .

In addition, as the epidemic situation improves, many consumers are reconnecting with family and friends by holding outdoor gatherings . The demand for outdoor table settings and cooking has created a new market for a series of outdoor and cooking utensils .

Although people were forced to stay at home during the epidemic , it also aroused people's attention to home comfort. I believe that consumers at home and abroad have realized the importance of home decoration, which may be the reason why the home furnishing industry can continue to maintain its development momentum after the epidemic .

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