What is Recess? Recess Review, Features

Recess was founded in 2018 and is a CBD beverage brand. Its founder, Benjamin Witte, has been using CBD oil to relieve anxiety, but felt the extremely poor user experience during use. Later, he saw a product gap in the functional beverage market, and Recess CBD came into being.

About Recess

• Recess products are packaged in cans, with flavors including blackberry chai tea, peach ginger, and pomegranate hibiscus. The bottles are printed with words such as "calming", which intuitively let consumers feel that "this is an effective solution for soothing and relaxing." At the same time, Recess targets millennials who often feel anxious, and quickly seizes the market through marketing methods such as social content, product promotion, and experiential promotion;
• Recess infuses sparkling water with cannabis extract and is hailed as a "modern life antidote." The product's packaging and official website are designed with "Zen" in mind, and are dedicated to helping people stay calm, focused, and creative in the world around them.
• Recess features a rainbow-colored sky with a few white clouds blowing away in the wind. The magical colors and gradients are like the feeling after drinking. Recess unifies the user experience and product vision. Recess replaces the coffee at 2 pm. On the basis of ordinary sparkling water, Recess adds four ingredients: lemon balm, American ginseng, L-theanine, L-magnesium threonate or broad-spectrum hemp. The products are divided into two series: canned and brewed. Electrolytes and passion fruit are also added to the powder.