What are Thais buying? Lazada's top four categories and top products revealed

Although Thailand does not have the largest population in Southeast Asia, they are particularly interested in new and foreign things.

The scale of Thailand's e-commerce market is expanding rapidly. Lazada, as the country's e-commerce giant , has gradually gained a firm foothold in the market in recent years and has won the favor of more and more consumers.

During the Bday promotion, many sellers on Lazada Thailand reaped great rewards, especially sellers related to fashion, fast-moving consumer goods, department stores and consumer electronics , who became "winners".

Fashion

Female consumers are the main consumer group in this market. During the promotion period, most female consumers will buy some seasonal clothing, such as tops and pants. In the eyes of Thai female consumers, tie-dye trousers that are both casual and fashionable are must-have items.

The hot-selling items include tie-dye trousers, trousers and men's shorts .

In addition, women's bags, women's pants, women's sports shoes, women's shoulder bags, etc. are all best-selling items.

Fast Moving Consumer Goods

As the temperature rises, Thai consumers' demand for cooling off and preventing heatstroke has increased dramatically. Small indoor swimming pools and whitening facial masks with repairing effects have been snapped up by Thai consumers.

In addition, the number of newborns in Thailand is increasing year by year, and the sales of related baby products are increasing year by year, which deserves more attention from sellers.

Among this type of products, the hot-selling items include facial masks, cat collars, and vitamin C masks .

Department Store

Among these products, handmade products, gardening supplies and outdoor entertainment products are very popular in the market. Influenced by the epidemic and local street culture, many people have begun to grow flowers and do outdoor sports at home.

Hot-selling items in the department store category include tents, chainsaws and skateboards .

Consumer Electronics

Most Thai consumers prefer Android phones, and the demand for mobile phone accessories is also high. The sales of products such as mobile phone cases and Bluetooth headsets have been steadily increasing.

In addition, during the hot summer, many Thai residents have purchased air conditioners, fans and other products.

In the consumer electronics category, hot-selling items include Bluetooth headsets, data cables and air-conditioning fans .

In summary, fashion, fast-moving consumer goods, department stores and consumer electronics are the four most popular categories on Lazada Thailand, and the best-selling items can also provide a reference for sellers.

Lazada

Thailand