GMV will reach 13.6 billion euros! Zalando platform launches "Shopping by Value" service

According to foreign media reports, Zalando recently launched a new "Shop by Value" service on its platform, allowing shoppers to filter and select brands based on "the causes and values ​​they care about . "

Zalando’s new filtering system enables customers to browse the retailer’s vast selection of brands based on which they seek to address sustainable fashion issues, including animal welfare , material reuse, worker welfare, water conservation, reduced emissions and longer fashion life.

The new move comes amid new research conducted by the German fashion giant, which explores the "disconnect between how consumers shop and their actual behavior when it comes to sustainable fashion."

Zalando’s “It Takes Two” report reveals what it calls an “attitude-behavior gap” in which the well-intentioned implication is that shoppers are not purchasing sustainably due to the complexity of shopping.

“By mapping our existing sustainability standards and classifications to impact areas, we aim to break down complex sustainability topics into a language that everyone can understand,” said Julien Slijan, director of sustainability for product and digital experience at Zalando.

The move is reportedly aimed at reaching Zalando 's goal of achieving 25% of total merchandise value coming from more sustainable products by 2023.

Zalando also announced ambitious plans to capture 10% of all European fashion sales by 2025 as it reported runaway sales figures for the first quarter.

In 2021 , Zalando 's GMV is expected to be significantly higher than current market expectations, increasing by 27% to 32% to reach €13.6 billion (£11.7 billion) to €14.1 billion (£12.1 billion).

Zalando has also had a very strong start to the year , with its GMV already up 50%, double the full-year growth analysts had expected.

Zalando said it expected adjusted earnings before interest and tax to be between 350m euros (301m pounds) and 425m euros (366.2m pounds) this year, up from 420.8m euros (362.6m pounds) reported last year and significantly ahead of expectations for 361m euros (311m pounds).

Zalando also reportedly doubled its net profit to €226m (£194.8m) last year, encouraging the retailer to pursue more ambitious growth plans in the coming years.

Zalando now says it wants to capture 10% of the entire European fashion market by 2025, with GMV growing threefold to €30bn (£25.8bn).

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