Another round of mass account suspensions is coming, making it increasingly difficult for sellers to operate

In recent days, Amazon sellers have reported that their accounts on the platform have been banned one after another. Amazon's illegal variant scanning has struck again, and a large number of sellers have been affected. One seller had received two variant warnings before. After successfully appealing, the merged variants were automatically split by Amazon. This time , there was no warning and the store was blocked.

Another seller had a similar situation. On the 11th, he found that a link in one category had been removed. He saw that many of his peers had their performance reduced due to strict inspections of variant accounts. That night, his colleague's links also began to be split. Everyone tried to actively merge the split variants, but 8036 reported an error. The next day, he found that the main business source links in his account were basically all removed regardless of category or launch time. He rechecked the account performance and still had no performance notification.

Currently, many sellers have encountered the situation where variants have been split. According to industry insiders, most of these links have illegal variant behaviors. In addition to not complying with the color naming rules, there are other problems, but these are irreversible.

Sellers have tried to delete the parent body, rebuild a new parent body and merge it, but to no avail. Many peers now agree that this large-scale attack is not due to Amazon's system failure, but rather to stricter platform audits, which means the era of illegal black technology operations is over. If you want to make a living on Amazon in the future, you must abide by the platform's rules.

After the mass blocking, it became more difficult for sellers to operate. Sellers are worried that if a site is scanned for variants, it may affect the entire site, because some sellers may have their entire site account blocked due to illegal scanning of variants.

Previously, Amazon had been cracking down on the excessive illegal merging of variants, which caused a large number of accounts to suffer. Sellers found it difficult to adapt, including those who were accidentally hurt. Many operations were in trouble. For example, some sellers did not know how to legally merge links with multiple sub-domains, and some sellers' new products were rated one star just as they were starting to gain traction, and they dared not merge reviews.

At present, it is basically difficult to restore accounts that have been closed due to variant violations. Most service providers have no cases, and some have even refused to accept them. It is reported that most of the blocked accounts have received variant violation warnings. This time Amazon directly imposed heavy penalties. In addition to variant violations, poor account quality and inactivity may also be one of the factors. This scanning of accounts is a batch problem. For those who cannot be restored, some people in the industry believe that it may be because the audit team has not opened a loophole, and there is no unified standard for restoring accounts that have been killed by mistake.

Looking at the current situation, the market is now highly competitive, new sellers are constantly pouring in, price wars are rampant in various categories, and the cost of acquiring traffic and orders has increased dramatically. In addition, new platform regulations have come into effect, making it difficult to promote new products, squeezing the survival space of old products, and more and more peers are clearing out their stocks at extremely low prices. Data shows that since 2018, Amazon has added nearly 5 million sellers, 40% of whom have joined the US market. The top 1% of sellers drive most sales, and only 35% of new sellers have orders every day. As competition intensifies and price wars become fierce, many sellers say that they can only get orders if they cut prices. Competition in many categories is fierce, and peers clearing out their stocks has led to a decrease in orders for other sellers.

In this involutionary environment, some sellers who cannot compete use black technology or frame their peers, and end up being caught by the platform and falling into an endless cycle. In order to avoid being eliminated, many sellers also try to find compliant service software to obtain traffic orders, but there are also many unreliable software and service providers on the market. Some sellers have had their accounts blocked and lost their money and property because they chose the wrong service provider.

At present, sellers need safer, compliant and more effective promotion plans.

Recently, WOOT, a wholly-owned subsidiary of Amazon , has attracted the interest of Amazon sellers due to its official, compliant and efficient promotion methods.
 
After investigation, it was found that WOOT had started providing services to a few big sellers in China as early as 2018, and the service provider behind it was its deep strategic partner - the Qiaotuntun team.
 
Qiaotuntun is an American company headquartered in Los Angeles, USA, and has established branches in Shenzhen, Hangzhou and other places in China.

Previously, most sellers only used WOOT.COM to clear inventory, but ignored the value of WOOT in promoting new products, improving rankings, and saving advertising costs on Amazon.

WOOT and Qiaotuntun services include reporting continuous BD activities on the site for FBA without relocation, as well as advertising data analysis, delivery plan suggestions, and post-computing data review . The official website of www.woot.com.cn in China effectively protects the rights and interests of merchants and avoids financial risks.

The editor conducted an investigation through real sellers who have used it, and it can be seen that WOOT is just an official promotion channel, a tool rather than a universal "artifact". It is necessary to have a clear playing method, an accurate grasp of the rhythm, and good coordination and fluency. In addition, those with poor foundation or low price are not good choices. This is exactly in line with the saying "choice is more important than hard work".
 
Some sellers said that if you want to play WOOT well, you must put in effort, especially when you are not familiar with it, you must constantly review and optimize to find the fit between your own playing style and WOOT.

Although WOOT products are good, its biased business model and overly long service chain also need to be reflected upon. How to efficiently solve these problems will be an important milestone in the future development of Qiaotuntun.

Sellers who want to know more about Qiaotuntun and WOOT can click here.

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