E-commerce world predictions for 2022: Amazon will still dominate

  For online marketplace sellers , now is the time to make plans to stay ahead of the curve. What trends will the e-commerce industry see in 2022?

Brand will invest in expanding sales in multiple online markets

The use of online marketplaces will only increase further in 2022 and beyond, with their popularity among consumers set to rise in 2022 as brands seek ways to reach new audiences and increase sales. Adapting to this new multi-channel competitive landscape is the most pressing challenge facing e-commerce brands.

Amazon will continue to thrive and dominate

As the world’s largest online retailer, Amazon will continue to be the platform that e-commerce brands need to survive. Before the pandemic , global retail e-commerce sales were $3.35 billion. By the end of this year, its sales are expected to reach nearly $5 billion, and Amazon remains the most popular retail website in terms of online traffic.

Social Media – More brands will use social to test and learn

Social media platforms have seen increasing usage among consumers looking to make a purchase. It’s no secret that consumers trust word of mouth — such as recommendations from friends and family — over all other forms of advertising.

Headless eCommerce will continue to gain traction

Traditional e-commerce platforms constrain brands to front-end design while locking them into the rigid processes of a monolithic solution. Since headless e-commerce platforms (platforms where the back-end is decoupled from the front-end) do not control the front-end design, brands have more freedom to create the type of user experience they wish to provide.

Technology will become more ubiquitous

Artificial intelligence ( AI) is already revolutionizing the online shopping experience, and the use of this technology will become even more prevalent in the coming year. Early adopters of AI have been able to create and deliver personalized online experiences by helping shoppers visualize products and how they meet their needs. Similarly, AI-powered chatbots are becoming more sophisticated in their ability to provide exceptional customer service.

Better and faster delivery will show more obvious advantages

As the number of online shoppers continues to grow, "last mile" delivery services will similarly flourish. We are already seeing drones and self-driving delivery vehicles become common.

Consumers can now buy almost everything they need online . While the trend of online shopping has been increasing year by year, the pandemic has accelerated the pace and changed consumer shopping habits forever. Staying relevant and profitable in 2022 will require brands to be increasingly flexible to meet growing customer demands and adapt to the dynamics of the e-commerce landscape.

2022

E-commerce market