Installation volume exceeds 1.2 billion! Demand for health apps is strong in 2020

Sensor Tower analyzed a variety of health apps, including home health, mental health, diet and nutrition, and noted in the report: " There was a surge in first-time installs of mental health apps during the early stages of the COVID-19 pandemic , and consumer demand for this type of app has continued to grow since then."

In April 2020, the number of installations of the world's top health apps exceeded 200 million for the first time, reaching 238 million worldwide that month. Based on the data from the first ten months, the number of installations of the world's top mobile health apps in 2020 will exceed 1.2 billion .

The Europe , Middle East , and Africa ( EMEA) region had the highest number of installations, accounting for nearly 36% of the top apps in the category , followed by the Asia Pacific (APAC) region, which accounted for approximately 35 % of the top health apps .

As can be seen from the above figure, in the second quarter of 2020, when most global consumers were facing the menacing epidemic, the number of installations of health applications exceeded 5 million. According to Sensor Tower's forecast, the number of first-time installations per quarter in 2021 is expected to far exceed 2 million .

Not only has the number of installations of health apps increased significantly, but consumer spending on such apps has also increased significantly.

According to a report by Sensor Tower, consumers spent $1.1 billion on health apps in the decade leading up to 2020. North American users spent the most in this category, at about 53%, followed by EMEA users at 30%.

Monthly consumer spending on health apps has increased in 2020. Monthly spending has remained above $100 million since March.

Consumer spending on health apps could reach nearly $1.6 billion by 2021 , up more than 15% from about $1.4 billion in 2019, the report said .

In summary, the epidemic has had an indelible impact on people's lives. In March this year, there were reports that a CEO committed suicide due to unbearable sequelae of the new crown. Sellers can also pay more attention to consumers' health needs.

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