UK Prime Day best-selling categories announced! 6 major categories on the list

Recently, following the announcement of Amazon’s 2022 Prime Day best-selling product categories on the US site, the best-selling product categories on the UK site were also released.

According to official news from Amazon, the best-selling categories in the UK during Prime Day were hardware, skin care products, cosmetics and spirits. Among them, the best-selling products included Garnier Vitamin C Facial Serum, Shark Cordless Vacuum Cleaner, Purina One Chicken and Whole Wheat Dry Cat Food, and Rimmel 3D Lash Volumizing Mascara.

The best-selling Amazon devices include Fire TV Stick with Alexa Voice Remote, Ring Video Doorbell, Echo Dot smart speaker with Alexa, Fire HD tablets, etc.

In the US, the best-selling categories are electronics, home furnishings, and Amazon’s own-brand products. Obviously, skin care products, cosmetics, and spirits are more popular with consumers in the UK than in the US.

Looking at the specific products in the best-selling categories on the UK site, in terms of hardware, the best-selling products on the UK site are: Anker mobile power bank, 325 portable charger, Duracell Plus AA alkaline battery, Bose 700 noise-cancelling headphones, Anker Soundcore mini wireless speaker, ultra-portable Bluetooth speaker, and JBL Flip 5 portable Bluetooth speaker.

In terms of beauty products, the best-selling products include: Garnier Vitamin C Face Serum, Rimmel 3D Lash Volumizing Mascara, CeraVe - SA Smoothing Cleanser, TIGI Resurrection Shampoo and Conditioner Bed Head, etc.

In terms of alcohol, including beer, wine and spirits, the best-selling products include: Kraken Black Spiced Rum, Talisker 10-year-old Single Malt Scotch Whisky, Aviation American Gin and 19 Crimes Red Wine.

In addition to the best-selling categories such as hardware, skin care products, cosmetics and spirits, fashion, home furnishings, toys and other categories also achieved good sales. The best-selling fashion items include BOSS men's T-shirts, KANASTAL high-protection sunglasses, BOSS men's boxer shorts, Swarovski Symbolic pendants, etc.

In terms of home furnishing, the more popular ones are Shark cordless vacuum cleaner, COSORI air fryer with 100 recipes cookbook, George Foreman25820 large-size grill, Philips Hue White Ambiance smart bulb 2-pack, etc.

Among the toys, the more popular ones include Barbie painted mermaid doll, LEGO 31058 Creator Mighty Dinosaurs toy, Melissa & Doug wooden ice cream set and Hasbro Gaming Boggle.

It is reported that during this year's two-day Prime Day promotion, consumers purchased more than 300 million items, more than 100,000 items per minute. During the event, the sales growth of small and medium-sized sellers exceeded that of Amazon's own products. For example, the sales of the game company Gamely Games increased by more than 500%, and the turnover of Funky Soap Shop LTD increased by 30%.

In short, the number of items sold on Amazon Prime Day this year increased by about 20% compared with the same period last year, and the UK site contributed a lot. Judging from the best-selling categories on the UK site, hardware, beauty products, alcohol, fashion, home furnishings and other products are more popular among British consumers.

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