Amazing! TikTok tops both the global app download and spending charts

Recently, a list released by mobile data and analytics provider App Annie showed that globally, on Christmas Day, TikTok ranked first in global iOS App Store and Google Play application downloads , with Instagram and Facebook also ranking in the top three .

Shopee ranked eighth and was the highest-ranked shopping app in the world, driven by markets such as India, Latin America, and Southeast Asia.

In the United States, Oculus ranked first in downloads . This is because many Americans received Oculus virtual reality (VR) headsets on this day. YouTube ranked second, and TikTok ranked third.

In the UK, the NHS App ranked first . App Annie said this was because consumers tried to access their COVIDPass to get vaccination or test results while traveling on holiday . TikTok ranked second.

App Annie also compiled a spending list. In terms of app spending, consumers spent the most on TikTok on Christmas Day, mostly on live shopping. This pushed TikTok to the top of the global non-game app spending list. Similarly, in the US and UK lists, although TikTok did not rank first, it was also in the top five.

It can be seen from these lists that TikTok’s influence cannot be underestimated , whether in social or e-commerce .

Not only on Christmas Day, but throughout the year, TikTok has achieved remarkable results.

According to survey data from network security company Cloudflare, in 2021, Tik Tok's click volume has surpassed that of the US search engine Google, becoming the most popular website in the world.

Not only that, although Tik Tok is banned in India, it is still the world's largest social networking platform. According to Cloudflare data, TikTok ranks first in the most popular social media rankings in 2021.

A study by The Harris Poll and Sprout Social found that 73% of businesses currently make sales through social media, a number that is expected to rise to 79% in the next three years.

It can be said that although social e-commerce has not yet become mainstream, it is a very valuable tool for brand communication. Sellers may wish to study TikTok carefully to seek opportunities for explosive sales.

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