Wildberries sales exceed 1 billion units in 2021

Recently, Russian e-commerce giant Wildberries announced the sales of its platform in 2021. Data showed that the number of products purchased through the platform in 2021 exceeded 1 billion. If compared with the total population of the world, this is equivalent to one product for every one-eighth of the earth's inhabitants.

In terms of specific categories, 30 million T-shirts, 15 million cans of cream , 41 million children's toys, 4 million toys for children over 18 years old, and 180 million chocolates were sold . In addition, Christmas-related products also accounted for an important part, such as 370,000 Christmas trees, 5 million wreaths and 2.2 million Christmas tree decorations.

The Wildberries team has also increased in size, with approximately 90,000 employees, including couriers, order pickers, IT experts, and employees at pickup points , which is roughly double the number of last year.

In addition, the number of sellers has increased significantly. It is reported that 400,000 new sellers have settled in 2021, and the total number of sellers has now exceeded 500,000. By the end of 2021, the platform has opened up a quarter of the global market , and the total area currently facing all countries has increased by 1.7 times to 31.4 million square kilometers.

In 2021 , Wildberries expanded into 11 new countries, and its business scope has reached 19 countries . The newly developed countries include the United States, the United Kingdom, Germany, France, Italy, Latvia, Lithuania, Estonia, Moldova, Turkey and other markets.

In terms of the scope of delivery, the order that arrived the farthest from Russia was to the Chukotka region , which was about 6,000 kilometers away , and the longest foreign route was from Russia to the United States , which was more than 8,600 kilometers . The most expensive order in 2021 was a graphics card for 342,500 rubles .

Some time ago, Wildberries began using charter services to deliver orders, making the development of e-commerce in the Far East possible and speeding up the delivery process to consumers in remote areas. In addition, it also strengthened its logistics infrastructure in the Far East.

Russia's e-commerce is in a booming stage. As the largest e-commerce platform, Wildberries' subsequent development is worth looking forward to.

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