What is Beisia? Beisia Review, Features

Beisia is a shopping mall chain that offers "better things for cheaper". Based on the concept of "for customers", it fulfills its corporate social responsibility by selling products that are essential in daily life.

Store format

1. Super Center

• It is a store format that comprehensively handles clothing, food, and housing that are closely related to daily life, and is equipped with a "one-stop shopping function" that allows you to collectively check out a variety of products at a centralized cash register. In order to meet the needs of "short-term shopping" on the first floor and the front parking lot, we have 45 top stores in the domestic chain (as of March 2019). The sales area ranges from 5,000 m2 to 10,000 m2, and the size of the store varies depending on the trade area.

2. Supermarket

• Focusing on food, we focus on frequently purchased products such as toilet paper, detergents and pet food. We are committed to freshness, quality, safety and security, and are committed to providing this product at the lowest price in the area. With a sales area of ​​2,000 m2 to 3,000 m2, we pursue the convenience that can be used in small commercial areas every day.

3. Food Center

• Focusing on food, we deal with frequently purchased practical clothing and everyday consumer goods. The sales area ranges from 4,000 m2 to 5,000 m2. The food department is the same size as in a large shopping mall and most of the stores opened around Kainz follow this format.

4. Bethiamat

• It is a small store within 500m to 1km, with a sales area of ​​500m 2 to 800m 2. We have a major lineup of fresh and processed foods, and we are experimenting and verifying the best format with the goal of opening stores in areas where it is difficult to open large stores or in densely populated areas.

5. World Sports

• As a store specializing in sports equipment, we will meet a wide range of needs from beginners to advanced users. With a sales area ranging from 2,000 m2 to 3,000 m2, we not only sell sports equipment but also perform maintenance and commissioning.

6. Fashion Center

• A clothing specialty store that focuses on casual and functional clothing.

7. Baby Kingdom

• Specialty store dealing in baby products and maternity wear, from clothing to groceries.

Business philosophy

1. Focus on chain stores is more of a discount business

2. Eliminate regional disparities and contribute to creating a prosperous life for the people

3. Create people and culture through business