AliExpress signs contracts with three overseas warehouses, merchants can enjoy 10 billion yuan in subsidies

Overseas custody (also known as "semi-custody") may be the hottest overseas trend in the second half of 2024.

The reporter learned that AliExpress, Alibaba's cross-border e-commerce platform and one of the "Four Little Dragons Going Overseas", has reached cooperation with the three leading overseas warehouses ( Wanyi Tong, Granary, and Meiou ) . Participating merchants can enjoy more convenient overseas hosting services and can also directly access 10 billion subsidies.

Move the warehouse to the place closest to overseas consumers to further enhance the competitiveness of products; at the same time, the platform contracts the operation and sales of the products, and merchants can easily become "hands-off bosses" - this is the new cross-border e-commerce model that has been popular this year: AliExpress overseas hosting.

(Merchants who join AliExpress Overseas Hosting can directly access 10 billion yuan in subsidies)

In order to allow more merchants to enjoy the benefits of overseas custody, AliExpress launched the official certified warehouse service and announced that it has reached formal cooperation with the three leading overseas warehouse service providers, Wanyitong, Granary, and Meiou . Merchants who have stocked goods in these overseas warehouses and opened AliExpress overseas custody will enjoy the following rights and interests:

Commission-free entry : 0 commission, 0 advertising fee, no need for operation and investment;

Direct 100-billion-yuan subsidy: Goods that meet the price power and product specification requirements will be directly subsidized by 10 billion yuan;

Traffic support: ship from EU/US transparent label, national station local channel promotion, marketing support;

New product incubation: New products that meet the requirements can enjoy special new product growth subsidies;

Dedicated support: Each merchant is equipped with a dedicated liaison officer to ensure that the merchant’s questions are answered on the same day .

As AliExpress 's officially certified overseas warehouses, Wanyi Tong, Granary and Meiou also provide AliExpress merchants with powerful warehousing discounts. AliExpress's overseas managed merchants can enjoy exclusive regional prices in the United States, the United Kingdom, and Germany, as well as worry-free pan-European fulfillment. At the same time, the warehouse will also arrange dedicated personnel to follow up and connect.

(At the investment promotion conference jointly held by AliExpress and Wanyitong in August, more than 200 big sellers rushed to sign up)

AliExpress Overseas Hosting provides an incremental sales channel for cross-border merchants who already have inventory overseas, without the need for merchants to re-establish an operations team. It is a very lightweight and effective sales model, and has become a popular choice among many cross-border sellers. Well -known Amazon sellers such as HONEYWELL and VEVOR have already settled in.

SUNNIGOO , a sports and outdoor merchant , was one of the first merchants to join AliExpress' overseas hosting. Relying on its own overseas warehouses in the United States, Germany, and Poland, it can achieve a 3-7- day door-to-door delivery time. Combined with the platform's rich marketing resources , SUNNIGOO fired the first shot in the US market , with an average daily order volume that increased 10 times.

A brand of rugged mobile phones that just joined the overseas hosting service has exceeded US$500,000 in GMV in just three days, thanks to the 10 billion yuan subsidy. The relevant person in charge of AliExpress said that overseas hosting combined with the 10 billion yuan subsidy is a very effective means of boosting sales, and the company will continue to increase investment in the future.

AliExpress

Overseas warehouse

10 billion subsidies