A must-see for brands and merchants! What do post-00s consumers care about most? Alimama’s first micro-variety show in the marketing industry will reveal the secrets!

Recently, Alimama launched its first micro-variety show in the marketing industry, " The New Records of Post-00s ", which focuses on the top ten TA economic consumption trends , builds a dialogue scenario for post- 00s consumers and dozens of new brand founders, and provides a reference for brand management throughout its life cycle from the consumer's perspective.

It is understood that this program is an attempt by Alimama to expand the dialogue scene between consumers and new brands. On the one hand, it joins hands with Tmall to recommend new brands in various industries from the perspectives of consumer popularity, sales, growth rate, and innovation. At the same time , it recruits trendy KOLs , marketing newcomers and other dialogue guests from post- 00s consumers , and plans a TA economic topic every month for continuous recording and push.

According to Tmall , during the 6.18 shopping festival this year , men's makeup sales increased by more than 40% year-on-year, with foundation, mascara, eyebrow pencil, eye shadow and other products growing at a significant rate; the number of men getting eyebrow tattoos increased from only 10% last year to 18% this year. Some fashionistas have even started trying medical beauty treatments such as canthoplasty and photorejuvenation.

Therefore, the topic of the first episode of " The New Records of Post-00s " was "His Economy - Finely Decorated Boys". Focusing on consumer hotspots such as men's skin care and dressing, four post- 00s representatives were invited to engage in sharp Q&A with the founders of new brands in the male consumer track, such as Blue Series, Dear Boyfriend, Guliangjiji, and Hefengyu.

“Is it effeminate for boys to wear makeup?” “Should new brands sell ingredients or packaging?” “Is it good for boys to pursue a youthful look?” “Men’s perfume is sold online, how can I smell it?” The post- 00s ’ questions were so tricky that the founders at the recording site fell into deep thought.

As the conversation deepened, the new brands shared with the post-00s how they have collaborated with Alimama in basic capability building , super product creation , brand power enhancement , and deep brand digital transformation at different stages of their growth , thereby enhancing brand influence .

"Today, men's makeup and skin care only account for 5 % of the domestic market , and people have many opinions on men's makeup. " Huang Zhengliang, founder of the Hefengyu brand , said that " The New Records of Post-00s" provides a good opportunity for brands and consumers to communicate face to face, allowing him to more clearly understand young people's thoughts on whether men should wear makeup, how to wear makeup , and what products to use , and helping brands find more potential consumer groups. " I hope that through this program, more people will correctly view and accept men's makeup and skin care. "

According to the person in charge of the project at Alimama, as new brands continue to emerge in large numbers, how to help them operate consumer assets, conduct global intelligent marketing, and reduce the cost of trial and error, so as to achieve healthy operation throughout the life cycle, will be the long-termism that Alimama always adheres to. "In the following programs, there will be discussions on consumer hotspots such as poop scoopers, star-chasing girls, and exquisite single-family homes. I hope that more young friends will come and discuss

Alimama

Tmall

Variety Show