Traditional brands are transforming to e-commerce for the second time, with the following key points

With the continuous development of e-commerce, some traditional retail brands are transitioning to e-commerce, and the following key related sellers need to pay special attention.

Iconic brands at the core

Combine brand awareness with advanced e-commerce operations , design the site with modern consumers in mind while retaining legacy SEO and searchability. Select someone from your own leadership team as interim CEO to help spearhead the rebuilding process .

In fact, many legacy brands are iconic brands that have been around for a long time, so they have strong rankings on SEO and Google. Take a brand that everyone knows and loves and build on it in a new, e-commerce-centric way.

Retain traditional customers

Part of maintaining a dialogue with brands is staying connected to long-term consumers while staying connected to potential consumers. You can plan to sell your brand ’s products on Amazon and Walmart’s marketplaces to expand your base. While retaining the company ’s traditional customers , expand your customer base and attract younger customers.

In many cases, these traditional customers appreciate that these brands still exist in some form. On social media platforms, there are hundreds of comments that they would like to buy online. Through these customers, sellers can analyze what is the best-selling product and what can be sold next. It is a deep understanding of trends, looking at the things that customers like and doubling down on them. By researching other products that can meet the needs of these customers , it gives them a greater competitive advantage .

In fact, with a large portfolio of brands, each brand has its own team of buyers. But that’s not to say there isn’t any crossover between brands, especially when their product categories complement each other. More contacts can be made and more contacts can be obtained with suppliers, forming a snowball effect .

Online shopping meets different needs

The value of e-commerce has never been more evident than in 2020, when all non-essential brick-and-mortar businesses were closed for varying periods of time, and online shopping was often the only way for consumers to make purchases. People are building their customer service and e-commerce to be tailored to consumers .

By selling online, these brands are not limited by building size or geographic location and can meet consumers where and when they want. Typically, each brand’s first-year goal is to quickly grow revenue above the historical pre-acquisition levels of the brand’s traditional online business.

Traditional Brands

E-commerce

Transformation