Successfully launched! In The Style sales increased by over 130%

Foreign media reported that In The Style, an online fashion retailer in Manchester, UK, reported strong sales momentum and growth exceeding expectations in the 12 months ending March 31.

The womenswear retailer made its debut on the London Stock Exchange's AIM market last month, with In The Style valued at £105 million when it floated last month.

In The Style said its turnover for the 12 months to March 31 was up more than 130% and was expected to be no less than £44.5m, compared with £19.3m in its 2020 financial year.

Sales through the proprietary In The Style app grew more than 400% in the quarter and accounted for 55% of total sales, compared with 19% in the same period last year.

With strong sales growth, In The Style has gradually begun to expand its business and seek cooperation. Recently, In The Style announced a new partnership with Asda. Asda said that in the first quarter of fiscal year 22, In The Style will launch selected products to about 100 Asda stores across the UK.

Adam Frisby, founder and chief executive , said: “Our national partnership with Asda is exciting for us and will bring great exposure and greater customer reach to In The Style.

Founded in 2013, In The Style has grown rapidly in recent years and has continued to grow well during the pandemic as lockdown measures accelerated shoppers' shift to online channels.

In The Style said its new customers grew 19% year-on-year to 420,000 during the period.

“We have continued to build on our strong momentum since our successful IPO and have delivered an outstanding year,” Adam Frisby said in a statement.

He added: "Our collaborative model builds strong customer relationships, drives efficient customer acquisition marketing metrics, and enables us to reach a wide range of customers." It is reported that the collaborative model adopted by In The Style is the Internet celebrity cooperation model, which uses the Internet celebrities to promote brands and products.

As for future developments, Frisby said: “We look forward to building on our momentum in FY22 to deliver our growth plans and create additional value for all our stakeholders.”

In The Style

U.K.

Online Fashion