To improve page speed, sellers can refer to these seven tips!

To explain why sellers should focus on improving page speed, let’s start with a wave of survey results:

Research shows that 47% of consumers expect a website to load in no more than two seconds ;

A 12-case study conducted by HubSpot found that reducing page load time can increase conversion rates from 3 % to 17% ;

According to Think with Google , when page load time increases from one to three seconds, the likelihood of a bounce increases by 32 percent , and when it increases from one to five seconds , the likelihood of a bounce increases by 90 percent .

It can be found that page speed affects user experience. Faster page speed can lead to better user experience, thereby increasing page views and conversions, and reducing bounce rate.

So how can sellers improve page loading speed? Marketing expert Neil Patel shared seven methods, sellers come and learn from him!

1. Limit redirects

The more redirects there are, the longer it takes for the server to find and load the correct page. Therefore, it is important to eliminate unnecessary redirects whenever possible.

2. Add a trailing slash

Every second counts in the loading process. Remember to add a slash at the end of the URL to tell the server that there is no file directory to search and this page is the final destination.

3. Compress and optimize images

Large image files or a large number of images can take up a lot of loading time. Therefore, it is important that all images are properly sized and saved in the correct format and compressed.

4. Use a Content Delivery Network (CDN)

By using a CDN , a network of servers hosts your site locally, reducing the number of requests to the origin server, helping to reduce loading times.

5. Limit plugins and additional page elements

Plugins, JavaScript, and other extra elements can increase page loading time. Plugins that automatically resize images, minimize code, and delay JavaScript loading can help improve page speed.

6. Utilize caching

When a site is cached , the server saves a copy of its pages so that it doesn’t have to start from scratch every time the site is loaded. By using caching, sellers can reduce this time.

7. Choose your web host carefully

It’s up to you to choose the right hosting service for your website based on the size of your website and your budget. It’s important to note that cheaper plans may not be able to handle as much traffic, thus slowing down your page speed.

In summary, fast loading time has always been an important part of user experience and is also an integral part of Google’s ranking algorithm. Sellers should also work harder to improve page speed.

Page Speed

User Experience

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