Global children's toothbrush market may exceed US$5.7 billion, with Europe having the largest share!

Recently, Fact.MR, a market research and information service provider, released a survey on the children's toothbrush market. The survey predicts that due to people's increasing attention to oral hygiene, the global market demand for children's toothbrushes will grow at a compound annual growth rate of 7.7%, and is expected to reach US$2.7 billion this year and exceed US$5.7 billion in 2031.

From a regional perspective, Europe currently has the largest market share in the world, about 41.5%. The European toothbrush market is expected to grow at a compound annual growth rate of 6% and reach US$2 billion by 2031.

The second largest region is North America, with the United States contributing the most, accounting for approximately 88.1% of the North American market. It is estimated that the United States will expand at an annual compound growth rate of 8.5% and will reach US$1.9 billion by 2031.

Next is the East Asian market, with the Chinese market contributing the most. China's share of the Southeast Asian market is about 56%. Fact.MR predicts that China will grow at a compound annual growth rate of 10.7% and reach US$395.2 million by 2031.

If children are divided into the following categories: infants ( 4 weeks to 1 year old), toddlers (1 to 2 years old), preschoolers (2 to 6 years old) and school-age children (6 to 13 years old), it will be found that school-age children account for 81.8% of the market share. The agency predicts that this market segment will grow at a compound annual growth rate of 7.9% within ten years.

In fact, both manual and electric children's toothbrushes can effectively remove plaque from teeth, but because electric toothbrushes are more convenient, their future demand will rise. Currently, the market share of soft-bristled children's electric toothbrushes is 32.7%, and Fact.MR expects the compound annual growth rate of this market segment to be 10.1% in the next ten years.

In terms of sales channels, Fact.MR said that offline sales are still the main form of sales, with online sales accounting for only 17.5%. However, the agency predicts that by 2031, the market share of online sales will reach 20.3%.

In fact, some Chinese sellers have reaped the benefits of the toothbrush market. According to data from AliExpress, in 2020, domestic electric toothbrushes experienced explosive growth in many overseas markets such as Europe and the Middle East. Among them, France's year-on-year growth rate exceeded 140%, Germany increased by 160%, Poland increased by 90%, and Saudi Arabia increased by more than 420%.

toothbrush

Explosive growth