Driven by the epidemic, demand for skin care products in North America has increased

According to a survey of more than 10,000 users in North America by review provider Bazaarvoice and research firm Influenster , 63% of consumers said they are more focused on skin care than before the epidemic .

The epidemic affects consumer habits

Several factors have contributed to the growing interest in skin care and makeup : During the height of the pandemic , consumers turned to skin care as a form of self-care ; in 2020 , many people spent much of their time at home , surfing the internet, and shopping , giving them time to learn more about skin care.

"I think the skin care industry will continue to be hugely successful indefinitely," said Keith Nealon, CEO of Bazaarvoice. According to the survey, 82% of respondents said they would continue to buy skin care brands they discovered during the epidemic after the epidemic is over .

“For many people, skin care has become part of their daily personal hygiene routine, just like taking a shower or brushing their teeth , ” says Keith Nealon.

Consumers’ skin care needs are diverse

According to the survey, 56% of respondents only use a few targeted products to address their skin concerns ; 23% of respondents only use moisturizer and cleanser ; and 42% of respondents prioritize purchasing cosmetics that also have skin care benefits, such as moisturizing lipstick, moisturizing cream or essence foundation .

Eight in ten consumers say they are interested in makeup looks using color cosmetics, including bright eyeshadow , blush , and vibrant lipstick .

The demand for product safety, ingredients and brand transparency remains high, with 65% of consumers believing that providing information about product ingredients and benefits is a top priority for brands .

The impact of social media on consumers

Social media will continue to engage consumers in discovering new beauty and skincare products.

72% of consumers say they look to Instagram for beauty product inspiration, while 50% turn to YouTube and 47% rely on TikTok.

Influencer marketing platform Traackr found that TikTok saw a 164% increase in beauty ad posts and a 481% increase in user engagement.

Beauty brands are investing more in social media and influencer marketing than their counterparts in the fashion and luxury sectors, a new report shows.

“It ’s axiomatic that health and beauty brands need to leverage influencers to promote their products on social media, ” said Keith Nealon.

Skin Care

Beauty

Social Media