1.6 billion packages delivered! Korean consumers prefer lifestyle and health products during the pandemic

As it became difficult for South Koreans to go out and eat out due to the novel coronavirus infection last year , the number of people receiving food through express delivery increased, according to a survey results.

On the 29th , CJ Logistics released the " 2020-2021 Daily Life Report", which analyzed the waybill data of 1.6 billion parcel products delivered last year and concluded that the number of food groups increased by 50% compared to 2019.

Since the outbreak of the pandemic , the volume of food deliveries has increased rapidly. In particular, the volume of food deliveries in March last year increased by 88% compared with the previous year. From side dishes to livestock , fisheries , agricultural products and processed foods, the volume of shipments increased on average.

The volume of deliveries of "agricultural product packaging" increased by 6.789 % , which strongly supported farmers in selling agricultural products . In addition, the "dawn delivery" service increased by 181%.

With more people eating at home, deliveries of wine glasses and dessert plates increased by 191% , and deliveries of tableware , cutlery (tablecloths, etc.) and dinnerware also increased by more than 70%.

In 2018 and 2019, the top three product categories were food (22%), clothing (20%), and life and health (18%) , but last year, as people became more concerned about hygiene and health , the life and health (20%) product group ranked second after food (29%), surpassing fashion and clothing (18%).

The delivery of life and health products also increased by 50% compared to last year , while the growth rates of clothing (19%) and cosmetics and beauty (14%) were relatively low.

Due to working from home and online teaching, the demand for home office furniture has increased significantly , and the delivery volume of chairs has increased by 112% .

Hula hoop deliveries increased by 332%, while deliveries of treadmills (212%), running machines (192%), and dumbbells and dumbbells (102%) also increased, and sales of home training-related items also increased significantly.

As camping becomes more popular, deliveries of outdoor tents for car users increased by 440% , inflatable mattresses ( 316%), camping and car tables and folding boxes (168%), and firewood and charcoal (114%) were also items that saw an increase in deliveries.

The epidemic has had a huge impact on the Korean consumer goods market. Sellers should be consumer-centric, conduct in-depth analysis and follow consumer trends to seize the leading position in the industry.

epidemic

healthy

South Korea

health care